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The Australian town of Speed is renaming itself SpeedKills in order to promote road safety.   

As part of a social media push organized by the state of Victoria's Transport Accident Commission, which hopes to move its messaging from focusing on drunk driving to getting drivers to slow down and tackle rural speed deaths with this campaign, Speed's 45 residents have agreed to rename their hometown if they get 10,000 'likes' on their Facebook page, which also features locals in videos about the campaign.

Speed was once notable for the roadsigns on the highway each side of the town reading "Welcome to Speed" but these have been replaced with council signs (sponsored by the local Lions Clubs) that say "Welcome to Speed — Please Slow Down."

Once they reach their Facebook goal, the TAC will donate $10,000 to the local Lions Club ... and (alas) the renaming will only be temporary.