Posted by Dale Buss on January 12, 2015 09:23 AM
Tiffany releases first same-sex ad as Saks claims right to discriminate against transgender employees.
GM introduces Chevrolet Bolt long-range electric vehicle at NAIAS in Detroit, as Ford aluminum-bodied F-150 and Volkswagen Golf named North American Car/Truck of the Year.
H&M designs co-branded collection with Coachella festival.
23andMe releases user DNA data to Pfizer for genetic research.
McDonald's strikes a chord (and raises eyebrows) with latest ad in "I'm Lovin' It" US relaunch campaign, the local "Signs" commercial:Continue reading...
Posted by Dale Buss on September 26, 2014 09:01 AM
Apple rebuts reports of bending iPhones as it copes with "Bendgate" by pulling back curtain on testing lab.
Chrysler recalls nearely 350,000 vehicles from 2008 to fix ignition switches.
Coca-Cola sales edge up after "Share a Coke" promotion.
Marvel promotes branded superhero, Captain Citrus, with Florida Department of Citrus.
NFL security chief was sent Ray Rice video in April, report says.
MORE BRAND NEWS
Airbus says it may win a new A380 customer by year's end.
Air France pilots defend "gourmet" contracts.
Amazon rolls out grand plan to avoid holiday-delivery snafus again.Continue reading...
Posted by Shirley Brady on July 9, 2014 11:14 AM
No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."
Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...
Posted by Dale Buss on June 23, 2014 09:17 AM
American Apparel ousted Dov Charney over nude pictures, report says.
Honda, Nissan and Mazda expand recalls of Takata airbag systems.
Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.
Audi draws up EV plans to counter BMW and Tesla, report says.
Thrillist brings online experience to life in New York on second annual Best Day of Your Life.
MORE BRAND NEWS
Ace Hardware renews performance in a big-box world by emphasizing local service.
BMW extends joint venture with Brilliance in China to 2028.
Barbara’s promotes natural snacks and cereals in new campaign.
BNP Paribas nears settlement in US for up to $9 billion.
Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...
Posted by Dale Buss on December 4, 2012 09:01 AM
Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."
American Suzuki forges ahead with incentives amid US wind down.
Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.
Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.
Balenciaga hires designer Alexander Wang as creative chief.
Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...
Posted by Barry Silverstein on August 28, 2012 01:42 PM
In the world of brand extensions, fashion brands have a relatively easy path from clothing to fashion accessories. It is not uncommon, for example, to see brand names that may have started their lives associated with fine clothing become equally known for handbags, jewelry and perfume.
Yet another fashion brand is taking that route: Sperry Top-Sider is forging a relationship with Geneva Watches. Geneva will launch a line of Sperry fashion and sports watches in the spring of 2013.
Geneva Watch Group CEO Jeff Gregg says there is a "resurgence in American heritage brands among the Gen Y and Millennial consumers" and Sperry will help Geneva "expand our reach to this important group." The watch collection bearing the Sperry Top-Sider name will include vintage design elements drawing inspiration from the "Authentic Original" boat shoe silhouette and from the dashboard gauge-tech of vintage motor boats. Continue reading...
Posted by Shirley Brady on September 21, 2011 06:01 PM
American Airlines woos Hispanic travelers with Spanish-language website.
Distilled Spirits Council releases social media guidelines for alcohol brand marketers.
Foster's takeover by SABMiller seen as good for the brand.
Goodrich may soon have a new owner in United Technologies.
Google chairman Eric Schmidt refutes charges the site 'cooks' search results, while site faces inquiry into Microsoft ad pricing.
Gucci celebrates 90th anniversary with "art deco meets Blade Runner" opening show at Milan Fashion Week.
HP board eyes new CEO.
Lindsay Lohan lands German brand endorsement deal.Continue reading...
Posted by Shirley Brady on June 9, 2010 06:45 PM
AT&T accidentally reveals VIP iPad owners' information as iPhone 4 "retina display" challenged.
BP shares plunge 16% as oil industry's Dr. Doom predicts collapse.
Goldman Sachs was sued by Australian hedge fund.
Google and Apple are fighting over mobile ads.Continue reading...