chew on this

Will Kids Take a Bite of Disney's Frozen and Spider-Man Branded Apples?

Posted by Mark J. Miller on October 17, 2014 12:01 PM

Let it go... into your grocery cart.

Apples may not have had anything to do with the plot of last year’s megahit Frozen, but that doesn’t mean the marketing geniuses at Disney don't see the fruit (which got such a bad rap, after all, in Snow White) as an opportunity to continue the momentum and get kids to eat healthier.

Disney, the 13th Best Global Brand (which turned 91 this week), has been on a kick to get kids to eat better since 2006. Since then, more than 4.1 billion servings of Disney-branded fruits and vegetables have been served up, while sales of its branded fruits and vegetables have tripled just in the last two years.

Now comes the latest Disney-branded produce, just in time for holiday baking: bags of apples branded with either characters from Frozen or Spider-Man. Why should grocers stock (and shoppers buy) Spidey apples and Frozen fruit?Continue reading...

that's entertainment

Disney Adds Indiana Jones to the Mouse Club

Posted by Sheila Shayon on December 12, 2013 11:37 AM

The Walt Disney Company just inked a deal with Paramount Pictures to acquire control of all future Indiana Jones films (excluding the four existing Indy movies) and “will receive a financial participation on any future films.”                                     

It’s the latest in Disney’s pop culture net that has swept up the heroes and villains of generation after generation and is now home to Luke Skywalker, Princess Leia, Kermit the Frog, Miss Piggy, Spider-Man, The Incredible Hulk, Buzz Lightyear—and the bull-whip-wielding archeologist.

With Indy in the house, although Disney has not officially announced a fifth Indiana Jones film, surely it’s percolating if Harrison Ford, Steven Spielberg and George Lucas want to continue the saga. The last installment, Indiana Jones and the Kingdom of the Crystal Skull, grossed $783 million worldwide in a franchise that has earned $1.9 billion. Continue reading...

china

Canon Phones Batman to Help Boost China Sales

Posted by Abe Sauer on April 9, 2013 10:37 AM

The Dark Knight Rises was a blockbuster, but as the final installent of a trilogy, the future of the Batman series was unclear—until now. The next installment for the genre-redefining Dark Knight is as a spokesperson for Canon cameras in China.

In a series of new ads, the Dark Knight promotes Cannon's line of point and shoot digital cameras, with the superhero personally using—from his utility belt no less—the IXUS model. "Out of the darkness comes color" reads the tagline, meant to draw attention to the brand's superior image capture in low light. Canon has even built a special Dark Knight microsite to promote the partnership.Continue reading...

brandcameo

Sony, Caterpillar Report for Duty as James Bond Sidekicks in 007's Skyfall

Posted by Shirley Brady on October 18, 2012 07:13 PM

Just as it did with the last Spider-Man movie, Sony has released a movie tie-in commercial for the upcoming James Bond movie that showcases the Xperia TL, the official smartphone of Skyfall. Sony Classical has also announced that it will release the Skyfall soundtrack on Nov. 6th.

Sony joins Heineken, Walther, Coke Zero, Omega, Tom Ford and other brands tapping into Skyfall fever. As  Anderson Cooper's recent 007 profile on 60 Minutes reported, "companies don't pay to be placed in a Bond film but agree to spend millions marketing the movies. Heineken, 007's beer of choice in Skyfall, is spending $75 million on a worldwide ad campaign."

The sure-to-be-blockbuster's most unexpected product placement so far?Continue reading...

that's entertainment

Vampires, Zombies and Hobbits, Oh My! Comic-Con 2012 Gets Rolling

Posted by Sheila Shayon on July 12, 2012 02:05 PM

The annual San Diego Comic-Con (SDCC) kicks off today, and as ever, it's a massive promotional platform for brands.

Founded as the "Golden State Comic Book Convention" in 1970 by a group of San Diegan comic book fans, the annual fanfest has evolved to include video games, toys and other forms of genre entertainment. That's why Hollywood beats a path south to the show every year — to generate buzz among the estimated 250,000 comic book, sci-fi, fantasy, anime, and video game fans hitting town for the four day pop-culture fix.

One of the biggest movies being touted this year: The Twilight Saga: Breaking Dawn - Part 2, which marks the cast's last appearance as Kristen Stewart, Robert Pattinson and Taylor Lautner hyping the Nov. 16th final bow with a 1pm ET (above) panel. Also red-hot: Iron Man 3, with Robert Downey Jr. and co-stars on hand to promote the movie scheduled for May 3rd of next year.Continue reading...

brandcameo

Sony Pitches Xperia ion Smartphone With Spider-Man Commercial [VIDEO]

Posted by Shirley Brady on June 25, 2012 06:27 PM

Sony Mobile’s first 4G LTE smartphone, the Xperia ion (now available exclusively in the U.S. from AT&T), is tying into Sony's movie release of The Amazing Spider-Man on July 3rd in Sony’s first-ever national TV spot for the new device. (The Experia was promoted in a campaign directed by Wes Anderson that kicked off in Europe.)

The new :60 U.S. spot, titled “One Block,” takes viewers on an entertaining, imaginative journey following an Xperia ion-engrossed user walking to his apartment, as the experiences on his phone come to life around him. It's also a bit of a game for brand-spotters, as it comes with a pitch: "To show what it's like when everything's in HD, we hid different movies, TV shows, songs, bands and games from the Sony universe on a city street. See if you can guess all of them."Continue reading...

brand news

In the News: AB InBev, DQNY, RIM and more

Posted by Dale Buss on June 25, 2012 08:55 AM

In the News

AB InBev closes in on buying remainder of Mexico's Grupo Modelo for more than $12 billion.

Apple adds Yelp check-ins to iPhone maps app, sees Motorola Mobility patent case shut down by federal judge and retail workers described by NYT as "loyal but short on pay."

Best Buy tries to regain edge before back-to-school season.

BlackBerry owner RIM reportedly considers a plan to split its company in two.

Cadillac surprises with integration of Apple's Siri voice.

Carl's Jr. and Hardee's set Spider-Man movie tie-in.

Dewar's announces three-year partnership with TED.

Dairy Queen gripes about New York menu restrictions as it enters the city.Continue reading...

brand news

In the News: Apple, Netflix, Nexus and more

Posted by Dale Buss on June 12, 2012 09:01 AM

In the News

Apple "friends" Facebook, adds features and cozies up to car brands to stay ahead of Google.

Disney and Netflix clash over DVD rental windows.

Google-branded Nexus tablet rumored.

BMW and Audi rivalry intensified in May as BMW courts bloggers.

Bacardi debuts new flavored rums in "breakthrough" bottles.

comScore releases much-discussed analysis of marketing on Facebook.

Domino's hits $1-billion-plus in digital sales.

Evian pursues one-touch online ordering.

L'Oreal decentralizes marketing globally.Continue reading...

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