2014 Brandcameo Product Placement Awards

brandcameo

Product Placement Watch: Marvel Takes Yamaha for a Spin While Cruising with Harley-Davidson

Posted by Abe Sauer on February 20, 2012 12:05 PM

A lot of HOGs may think of a different "Captain America" when they think of Harley-Davidson and super heroes, but the motorcycle brand is looking to change that for a new generation. Harley-Davidson has launched the Assemble Your Freedom contest in cooperation with Marvel comics. The winner will "become a character in an Avengers comic."

The partnership comes in anticipation of Marvel's upcoming summer movie, The Avengers. The film, starring a team of core Marvel characters, includes Captain America, a hero with whom Harley-Davidson already had a deal in 2011. But one Marvel hero, a motorcycle hero, is missing from the Harley-Marvel team — the title character in the just-opened Ghost-Rider: Spirit of Vengeance movie starring Nicolas Cage..Continue reading...

brand news

Brands to Watch: Myspace, Time Warner Cable, Google and more

Posted by Shirley Brady on April 7, 2011 07:00 PM

Brands to Watch

Time Warner Cable and Viacom take iPad streaming dispute to court.

China's Tencent among interested buyers for Myspace.

Google tests game-mechanics strategies with Recyclebank.

Google and US Justice Dept. also near deal on ITA acquisition.

Bing's iPad app aims to make browsing beautiful. 

Bronx Zoo picks name for celebrity cobra; fauxbra not impressed.

ESPN launches TV Everywhere iPhone and iPad App with US cable operators.Continue reading...

brand targets

Suddenly Fem Crossdresser Commercials Confused About Online Identity

Posted by Abe Sauer on January 20, 2011 10:30 AM

It's not enough to for a brand to know what its consumer wants, it also must know how to reach that consumer to communicate what the brand has that the consumer wants. What good is a brand that nobody knows about?

That's why the Suddenly Fem brand is releasing its first US national commercial on major cable networks to reach its target consumer, crossdressers. But it may be working at cross-purposes.Continue reading...

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