Posted by Sheila Shayon on June 6, 2011 04:00 PM
Luxury brands that don't allow fans to post comments on their Facebook walls score lower for engagement (and "Facebook success") than those that do.
That's just one of the findings from a new report that rates the Facebook savvy of 100 luxury brands across Auto, Beauty, Fashion, Watches and Jewelry, and Spirits and Champagnes.
The L2 "Prestige 100" Facebook report, produced in partnership with Buddy Media, gives top marks to the top three brands on Facebook are BMW, Clinique, and Audi, #1-3 respectively. Each brand was scored against more than 200 qualitative and quantitative data points and ranked across four criteria: Size & Growth, Engagement, Programming and Integration.
Automotive and Beauty brands nabbed the top seven spots in the ranking, with the Watch & Jewelry industry earning the lowest average Facebook IQ.
The Top 10 luxury brands on Facebook, according to the new report:Continue reading...