2014 Brandcameo Product Placement Awards

ready for takeoff

Spirit Airlines Has a Novel Marketing Platform for You

Posted by Mark J. Miller on March 12, 2014 12:51 PM

If you need to vomit while flying Spirit Airlines, be sure to take a moment before you let loose and check out the bag. It may have the logo of some enterprising brand on there. 

Spirit is going after every dollar it can and has opened the doors for brands to advertise on pretty much everything on its planes. Skift.com reports that for just $30,000, a message can be placed on 150,000 “air-sickness bags” for a three-month run. 

The low-cost Spirit already has one of the highest profit margins in the industry, according to Skift, and was the first to charge passengers for bringing on carry-on bags. It also charges them for snacks, drinks, pillows, and blankets and “Spirit flight attendants even make an on-board pitch to sign passengers up for Spirit co-branded MasterCard credit cards.

Skift reports that the Spirit ad rate card offers brands the opportunity to put their logo on window panels, bulkheads, overhead bins, tray tables, in-flight menus, flight attendants’ aprons, and Styrofoam cups. Brands can even wrap a complete Spirit plane in its messaging for a full year for $400,000.Continue reading...

brand news

In the News: Aquafina, Amazon, Infiniti and more

Posted by Dale Buss on October 1, 2013 09:21 AM

In the News

Aquafina introduce water line targeting teens.

Amazon plans to hire 40 percent more seasonal workers for this holiday.

Infiniti plans to cut inventories and raise standards for dealers.

AT&T plans ultrafast-internet system for Austin, Texas.

Adobe targets next generation of creatives.

Cardlytics debuts new visual identity and logo.

CNN and NBC scrap projects on Hillary Clinton.

Chrysler reports best September sales since 2007; all US automakers report today.

Dish Network and Walt Disney reach short-term deal to avoid blackout.

GM encounters softening sales in India.

Google closes in on deal to end European antitrust case over search.

Heineken hints at creating "high-end" home-beer machine.

JPMorgan settlement could falter over question of "wrongdoing."

Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.

Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...

traveling brands

JetBlue Goes Upmarket with New Premium Seating

Posted by Mark J. Miller on August 5, 2013 03:27 PM

While its long been known as an "equal opportunity" airline, JetBlue is tired of missing out on all those lucrative upgrade fees that competing airlines have been taking advantage of for years. With that, the discount brand is flipping its image and introducing premium seats on some of its planes. 

"It's a big change for us culturally," Scott Laurence, JetBlue's vice president of network planning, told the Wall Street Journal.

While it's known for its universally coach cabin, the new premium seats at the front of the plane will come with free alcoholic beverages and hot means, while on select flights, seats will convert into lie-flat beds, and some will even be “walled off from the aisle by sliding doors."Continue reading...

brands with balls

Spirit Airlines Finds Weiner Scandal too Hard to Resist

Posted by Abe Sauer on July 25, 2013 11:23 AM

What's more shameless? Candidate for New York City Mayor Anthony Weiner becoming embroiled in another sexting scandal, or Spirit Airlines using Anthony Weiner's sexting scandal for another promotion?Continue reading...

cocktail hour

All the News You Can Drink: Constellation Snags Corona, AB InBev Goes Green, Wine in a Can

Posted by Mark J. Miller on June 7, 2013 06:14 PM

Constellation Closing Deal to Buy Corona

Now that AB InBev is the proud owner of Mexico’s Grupo Modelo (thanks to a $20.1 billion changing of hands), Constellation Brands is getting to add InBev’s US distribution rights for Corona and other Mexican beers for $5.3 billion, the Wall Street Journal reports.

The transaction, set to close Friday, will make Constellation America’s third-largest beer supplier. With this purchase, “company revenue will double to more than $5 billion, half of it flowing from beer,” the Journal notes.

While mainstream domestic beers like Budweiser and Miller are struggling, imports are doing well, particularly those from Mexico. Five of the top 10 imports came from Mexico last year.Continue reading...

brand news

In the News: KitchenAid, HP, Facebook and more

Posted by Dale Buss on October 4, 2012 08:53 AM

In the News

KitchenAid apologizes for anti-Obama tweet during presidential debate, the most-tweeted event in US political history, which saw Mitt Romney gain the upper hand on Barack Obama. Romney's anti-PBS comment on Big Bird also took over social media, while "Walmart mom" is the new soccer mom. The campaigns, judged the most negative in recent times, inspire JetBlue to offer chance to pull an Alec Baldwin and leave the country after election result.

HP warns about grim outlook, sending shares to lowest level in almost a decade.

Facebook passes one billion users with plans to charge to promote user posts, while Twitter measures brand impact with Nielsen.

Amazon now offers loans to small businesses.

American Airlines pulls 47 jets after loose-seat debacle as image suffers.

Apple rumors of smaller iPad persist as the #2 Best Global Brand earns kudos for admitting maps screw-up.Continue reading...

brand news

In the News: Avon, Groupon, Dunkin' and more

Posted by Dale Buss on February 13, 2012 08:58 AM

In the News

ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.

Arby's plans brand refresh for third quarter.

Avon bribery-case evidence goes to grand jury, Wall Street Journal says.

Boeing eyes stretched, high-capacity 787.

Dunkin' Brands plans to double U.S. units in 20 years.

Groupon defends its accounting methods.

JetBlue plane wears Boston Red Sox colors.

Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...

brand news

In the News: American Airlines, Pfizer, GM and more

Posted by Dale Buss on February 2, 2012 09:01 AM

In the News

American Airlines parent AMR plans to cut 13,000 jobs and pensions.

Apple's iPhone 5 may be coming in June.

Benetton family plans to take retailer private.

Deutsche Bank profit tumbles on European debt crisis.

Facebook sets stage for historic IPO as valuation game begins.

GM cancels half of upfront ad commitments in cost-cutting move.

Google responds to Microsoft criticism of privacy policies.Continue reading...

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