Posted by Mark J. Miller on May 16, 2013 07:36 PM
Giving charity is apparently the way to retired tennis great Andre Agassi’s heart. He left Nike eight years ago after a 17-year relationship to join the folks at Adidas, partially because the company was willing to put more financial oomph into Agassi’s foundation than Nike was.
But it looks like the tide has turned back in Nike’s favor and is shooting Agassi back into the spotlight. The company announced Monday that the 43-year-old Agassi is back in the fold, Yahoo! Sports reports, and Agassi celebrated the event by posting an image of himself under a huge Nike swoosh with the caption “Back Home” on his Facebook page—a bit of a dig to nearly 8-year sponsor Adidas.Continue reading...
Posted by Mark J. Miller on May 16, 2013 04:12 PM
Another English soccer legend is retiring. David Beckham announced his retirement from pro soccer not long after his former coach, Sir Alex Ferguson, made the same announcement.
After two more games, Beckham will be hanging up his cleats, but the star athlete was sure to rack up a few more titles before he cleans out his locker. Thanks to Paris Saint-Germain' s recent win to claim the Ligue 1 title, Beckham is now the only person to have won four national club championships in four different leagues in four different countries. He's also the first English player to score at three consecutive World Cup finals, and he's been honored by the Queen of England. Not a bad rap for a guy that kicks a ball around for a living, but there's a lot more to Beckham's success than what simply lies on the field.
"If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy," he said, the BBC reports. "I'm fortunate to have realized those dreams."Continue reading...
Posted by Mark J. Miller on April 16, 2013 12:31 PM
The lowly Sacramento Kings haven't made it out of the first round of the NBA playoffs since 2004, and its owners, the Maloof family, have been threatening to move the struggling team out of Sacramento for years. This may explain why the team had the lowest average attendance (13,660) at home and are in the bottom five of Brand Keys’ annual list of NBA team fan loyalty, Forbes reports.
As the Maloofs try to unload their 65 percent share of the franchise, NBA officials will be deciding later this week whether the team will find a new home in Seattle or remain in Sacramento, thanks to competing interest in the team from two groups of investors. However one investor has a much bigger plan for the franchise if his bid is accepted.Continue reading...
Posted by Mark J. Miller on April 11, 2013 07:15 PM
The 2013 Masters Golf Tournament—one of the few golf tourneys that the world outside of the golf community actually cares about—kicked off Thursday morning as brands watch helplessly, hoping and praying that one of thier golfers is the one pulling on the famed green jacket by weekend's end.
As Forbes points out, last year’s winner, Bubba Watson, wasn’t a big name outside of the golf world before the Masters got underway last year. Though by the end of the tournament, his main sponsor, Ping, had generated $14.2 million in media value, according to brand analyst and research firm Repucon. That's triple what the next brand, TaylorMade, got out with at $4.5 million.
The reason the numbers vary so much is because he Masters only allows four minutes of commercials each hour and limits the amount of branding on the course so the majority of brand exposure comes from the golfers themselves and whatever airtime they get. That means sponsors of the world’s top-ranked golfers—Tiger Woods, Rory McIlroy and Justin Rose— along with such big names as Phil Mickelson (No. 9) and Watson (No. 14) will be enjoying the sight of their products far more than those who supply gear to Richard Sterne (No. 49). Unless, of course, Sterne pulls out the game of his life and ends up in or near the winner's circle.Continue reading...
Posted by Mark J. Miller on April 8, 2013 05:12 PM
Professional sports teams have such cachet with a certain block of the public that pretty much anything they do can find sponsorship. Aon and Manchester United just signed a sponsorship deal that has the British multinational risk-management, insurance and consulting company putting its name on the team’s training facilities for the next eight years.
Along with that, Aon’s name will also grace the training shirts of the ManU players and be attached to any of the team’s pre-season tours during the next eight seasons, such as “Tour 2013 presented by Aon in Asia Pacific.” If that weren’t enough, Manchester United’s business network will also use Aon for its “talent development, health, risk management, retirement and data & analytics.”Continue reading...
Posted by Mark J. Miller on April 5, 2013 02:56 PM
Not many people have called the University of Connecticut by its full name for years, so the school has decided to let it fall by the wayside and officially rebrand itself as UConn, the often-used nickame for the school.
On Thursday, school president Susan Herbst officially announced the change in her State of the University address, pointing out that the rebrand would not just affect the athletic department, as many schools opt, but instead will reach as far as the school's letterhead, signage, advertising and websites. (Does that mean an 'Everything Must Go' sale at the bookstore?) The school will also be adopting an updated version of its beloved Husky mascot, Jonathan, thanks to a partnership with Nike, ESPN reports. The new Husky logo will be revealed on April 18, and while some are hoping that the pup is a bit tougher looking this time around, Herbst said the new logo will be "sleek and beautiful."Continue reading...
Posted by Reneé Alexander on March 28, 2013 12:02 PM
Winning takes care of everything. Or so says Nike.
The sporting goods giant posted a quickly contentious image on its Nike Golf Facebook and Twitter accounts this week in the wake of Tiger Woods’ record-tying eighth victory at the Arnold Palmer Invitational showing the newly-(re)crowned world No. 1-ranked golfer sizing up a putt. The slogan, “Winning takes care of everything,” a favorite saying of Woods since 2009, is front and center. At the bottom, of course, is Nike’s famous swoosh—alongside the word, “Victory.”
Nike says the statement references Woods’ perseverance to return to the top of his sport and is a salute to his athletic performance. But everything? Please. Sports fans weren’t the only ones who devoured every titillating detail of Woods’ personal life when it was exposed following his late 2009 admission of multiple extra-marital affairs.Continue reading...
brand vs. brand
Posted by Mark J. Miller on March 22, 2013 03:38 PM
Analysts had thought that Nike’s third quarter earnings would come in at 67 cents per share, but when the info was finally doled out Thursday, the company surprised with a 16 percent increase in net income to $662 million. That’s 73 cents per share. Not too shabby.
The sporting brand saw growth across the globe, except for a teensy consumer market called Asia. Apparently, Nike is doing just fine without China and Japan, as stocks hit a 20-month high at $58.69, Bloomberg reports.
"Our team delivered strong results in Q3. We did it with a relentless flow of innovation into our key categories," said Mark Parker, president and CEO of Nike. "Given the diversity of our portfolio, we're able to capture big opportunities that drive sustainable, profitable growth. At the same time we continue to invest in new ways to enhance athletic performance, build strong consumer communities, and improve how we design and manufacture our products. That’s how we increase our potential and drive shareholder value."Continue reading...