2014 Brandcameo Product Placement Awards

brand news

In the News: JCPenney, P&G, Apple and more

Posted by Dale Buss on November 19, 2013 09:31 AM

In the News

JCPenney launches first holiday campaign under new CMO.

P&G and other detergent makers face new federal alarm over pod safety and kids.

Apple is probed for alleged tax evasion in Italy.

3M still searches for growth.

Best Buy warns of promotional pressures.

Buick could use a flagship model, GM CEO says.

Campbell Soup sees earnings slashed.

Daimler open to selling stake to Chinese partner.

Discovery Communications allows streaming via Time Warner Cable.

Dropbox seeks $8 billion valuation.Continue reading...

brand news

In the News: GM, Crocs, Snapchat and more

Posted by Dale Buss on November 14, 2013 09:14 AM

In the News

GM could see exit of CEO Dan Akerson next year, Reuters says.

Crocs considers ways to go private.

Snapchat becomes one of most sought-after tech businesses after reportedly turning down $3 billion buyout from Facebook. 

AT&T creates mystery of locked, used iPhones.

Alitalia prepares restructuring aimed at getting more resources out of Air France.

American Airlines and US Airways set up major-airport route grab with their merger as deal cruises through courts.

Ateliers Pleyel stops piano production in France.

Baidu faces suits over video piracy.

Boeing sees unionists reject new labor deal for 777X production.

Burberry is weighed down by beauty business.

Cisco tells of big revenue dropoff in emerging markets.

Cracker Barrel shareholders reject activist's third bid to be on board.Continue reading...

brand news

In the News: Starbucks Buys a Bakery for $100M and More

Posted by Shirley Brady on June 4, 2012 06:08 PM

Brands to Watch

Starbucks acquires San Francisco's La Boulange Bakery for $100M to improve food menu and build out national premium brand.

Amazon acquires Avalon Books.

Bank of America execs explain how they hid Merrill Lynch losses. 

China embraces robot labor.

FedEx retires jets to cut costs.

Foursquare teases new app.

Google appears poised to buy Meebo as social agency M&A continues.

Marriott looks to expand through acquisitions.

Microsoft unveils Xbox Music as replacement for Zune.Continue reading...

branding together

American Express Promotes Twitter Sync at SXSW with Jay-Z

Posted by Sheila Shayon on March 8, 2012 11:15 AM

American Express announced an innovative social media integration with Twitter this week, enabling US cardmembers to turn customized Twitter hashtags into savings via sync.americanexpress.com. Promoted with the tagline “Sync. Tweet. Save.” the social marketing promotion is the most direct use of Twitter to date by a brand that creates a real utility for customers: couponless savings loaded directly to their synced cards and automatically delivered in a credit statement.

“With Twitter, we’ve really hit the trifecta. We have a great platform in Twitter,” said Ed Gilligan, Vice Chairman, American Express. “We know our cardmembers are engaged in Twitter. We’ve been working with them to think about how can we help them move from conversations to commerce. To turn a tweet into a transaction.”

Brands trying out Amex Sync include Best Buy, McDonald’s, Whole Foods Market, 1-800-FLOWERS.COM, Century 21, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, Seamless.com, Sports Authority, Ticketmaster, Virgin America and Zappos. They'll be closely watching the analytics on this test, with the Amex Synch API offering also supplying reports to merchants about customer spending, online and offline.

And if they're in Austin for SXSW on March 12th, they can celebrate at a concert featuring Jay-Z.Continue reading...

name game

Sports Authority Raises Mile High Hackles

Posted by Mark J. Miller on September 5, 2011 05:02 PM

For about $6 million annually for the next 20 years, The Sports Authority took over naming rights from investment-management company Invesco for the Denver Broncos’ stadium in August. The Authority’s first interaction with Broncos fans didn’t seem to go that well.

On August 30, the retailer put up a humungous sign on the stadium that reads, “Sports Authority Field.” The Colorado-based Sports Authority also proudly tweeted that Broncos fans “might notice something a little different on your drive home today."

They sure did. Following fan complaints, the company took the sign down a week earlier than the company had planned, according to Denver’s KDVR-TV. “The signage we put up we didn’t like,” a company spokesperson told the station. “We’re fans, too. We’ll put up a new sign next week that’s more representative with the stadium.”Continue reading...

social media watch

Foursquare Woos Brands in Continuing Battle Against Facebook

Posted by Sheila Shayon on January 12, 2011 01:00 PM

It's a classic David and Goliath tale, as Foursquare (aka the little east coast social start-up that could) continues to compete against Facebook, the west coast social giant that just raised millions from Goldman Sachs.

Foursquare got a jump on Facebook by launching its social check-in service in March 2009, well ahead of Facebook's foray into the check-ins business last August with Facebook Places.

But it needs to maintain its momentum, such as the recent survey of the busiest US airports that showed Foursquare check-ins comfortably in the lead. Cue its latest push.Continue reading...

mobile commerce

Loopt Star Rewards with Cash and Carry

Posted by Sheila Shayon on September 20, 2010 01:30 PM

Following its record-breaking social media-mapping marketing promotion with Virgin via taco trucks and airport check-ins, Loopt recently teamed with the Sports Authority apparel retailer in its next iteration: premier retailer woos the mobile consumer.

In this campaign, Loopt Star users could receive rewards available through iTunes in two ways:

1. Check in at any pro sports team stadium and receive a $10 cash card to use on any purchase at Sports Authority. 

2. Check in at any Sports Authority store, and receive $10 off a purchase of $50 or more. 

Loopt Star calls it a mobile rewards game, as CEO Sam Altman explains, "to encourage multiple visits."Continue reading...

mobile commerce

The New Shopping Experience: Check In, Get Deals, Check Out

Posted by Sheila Shayon on August 17, 2010 01:00 PM

We've noted Shopkick before, but it bears taking another look now that it's live. Shopkick is a new mobile app that rewards users with “kickbucks” redeemable via gift certificates, music downloads and Facebook games. The smartphone app tracks and offers promotions to customers from the moment they enter a store to the cash register – and even in the fitting room.

Enter the store: gain points. Head to the dressing room at American Eagle to try on something – more points. Try out a tennis racquet at Sports Authority – match points!

It takes 1,250 kickbucks to earn a $5.00 American Eagle giftcard, but already retailers are considering upping the ante. Shopkick takes a small fee for each kickbuck earned, and a percentage of any sale resulting from using the app. In addition to the retailers, Shopkick can offer brands' coupons and promotions to shoppers.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements