Posted by Mark J. Miller on December 19, 2013 06:37 PM
The world may be turning its attentions to mobile devices that don’t have Intel chips, but the company that came to fame for powering PCs still wants to stay front and center in the minds of consumers. So it is placing a bet on sports marketing to help keep the name alive and thriving.
Its name popped up in sports-business stories last week when the company signed a five-year, $25 million deal with Spanish soccer giant Barcelona to stick the Intel logo on the inside of its jerseys so that fans can see it when their favorite players lift their shirts after scoring a goal.
“I know it’s bizarre and strange because it’s not shown on a day-to-day basis, but it’s more about the symbolic space,” said David Haroldsen, Intel’s vice president of sponsorship, according to the Washington Post. “It authentically tells the story of who we are rather than just being another brand that is visible with all the other logos that exist. We believed we would have more value with the symbolic placement with occasional pop-up moments within the game.”Continue reading...
Posted by Mark J. Miller on October 11, 2011 05:01 PM
Most high school sports stadiums don’t have a big corporation paying out some big bucks in order to have its name on it. But most towns also don’t house a vacation home of New Balance Shoe Co. owner Jim Davis.
Gloucester, Mass., does. For that reason, the 75-year-old high school’s crumbling stadium will soon bear the New Balance name. The company’s charitable foundation will give $500,000 to the school to fix up the stadium in annual chunks of $50,000 for the next decade, according to the Gloucester Times.
As a result, the stadium will get a new name that incorporates New Balance: The New Balance Track and Field at Newell Stadium.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on September 28, 2011 09:31 AM
NBA owners and players are trying to negotiate a new collective bargaining agreement. So far, training camps and some preseason games have been canceled, but the constant threat of the entire season getting flushed down the drain hangs over things. One team that might actually benefit from such a thing could be the New Jersey Nets.
The Nets are spending the season in Newark before moving to Brooklyn. A year off could help new fans forget that the team has been one of the more forgettable franchises in recent years. One little tool that the team isn’t using to help people move on from the recent past is a new name.
Mogul/rapper and minority team owner Jay-Z, a Brooklyn native, announced Monday that the team’s name will stay Nets. His other big announcement, which was made overlooking the under-construction Barclays Center, is that the arena will open in September 2012 with a series of eight concerts by him before the opening tipoff of the Brooklyn Nets season.Continue reading...
Posted by Mark J. Miller on September 5, 2011 05:02 PM
For about $6 million annually for the next 20 years, The Sports Authority took over naming rights from investment-management company Invesco for the Denver Broncos’ stadium in August. The Authority’s first interaction with Broncos fans didn’t seem to go that well.
On August 30, the retailer put up a humungous sign on the stadium that reads, “Sports Authority Field.” The Colorado-based Sports Authority also proudly tweeted that Broncos fans “might notice something a little different on your drive home today."
They sure did. Following fan complaints, the company took the sign down a week earlier than the company had planned, according to Denver’s KDVR-TV. “The signage we put up we didn’t like,” a company spokesperson told the station. “We’re fans, too. We’ll put up a new sign next week that’s more representative with the stadium.”Continue reading...
Posted by Mark J. Miller on September 1, 2011 12:33 PM
Pretty much everybody’s hurting for cash these days: workers, companies, cities.
So it was good news for the struggling city of Rockford, Illinois, when it got BMO Harris Bank — a subsidiary of Canada's Bank of Montreal — to pay for the naming rights to its local arena, turning the Rockford MetroCentre into the BMO Harris Bank Center. When the city negotiated its deal with Harris, though, it agreed to one thing that it couldn’t actually follow up on: secrecy.
The Rockford Star Register has filed all the paperwork and done all the dirty work and, through the wonders of the US Freedom of Information Act, come up with the price Harris paid to the city in order to see its name in lights: $1.3 million over five years.
That kind of cash is certainly needed. After all, the venue (home to the American Hockey League's Rockford IceHogs, now sponsored by the bank as part of the naming deal) lost $893,260 in the year that ended June 30, according to the Star Register, a loss that was made up with a $1.1 million subsidy from the city.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on August 10, 2011 10:00 AM
The Florida Marlins have only existed since 1993, but in that time, their stadium has essentially had five different names: Joe Robbie Stadium, Pro Player Stadium, Dolphins Stadium, Land Shark Stadium, and Sun Life Stadium.
Now the team is moving to a new stadium when next season gets underway (and taking on the name Miami Marlins name as well).
The new ballpark is close to getting a naming-rights deal, according to the South Florida Sun-Sentinel.Continue reading...
Posted by Mark J. Miller on July 4, 2011 03:00 PM
High Point Solutions has reportedly paid $6.5 million to stick its name on the stadium at Rutgers University in New Jersey. In a financially struggling world, it seems we are primed to hear of more such deals in coming years.
ESPN.com points out that it is mostly tradition that keeps universities from selling the naming rights to football stadiums, commenting that “It just feels different to fans when a corporate name is attached to a stadium, as opposed to the name of a benefactor.”Continue reading...