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sustainability

Brands Unite Around Climate Change Ahead of UN Summit

Posted by Sheila Shayon on September 22, 2014 02:01 PM

A tipping point has been reached vis-à-vis climate change. Sunday's People’s Climate March (supported by Ben & Jerry's and a host of organizations) drew an estimated 400,000 people in New York alone, making it the largest climate march in history. And it's not just private citizens, but corporate citizens that are taking a stand in response to customer demands ahead of Tuesday’s opening of the UN Climate Summit in New York.

UN Secretary General Ban Ki Moon has identified the issue as a top priority and is using NYC's Climate Week to set the stage for the UN Framework Convention on Climate Change taking place in Paris in December 2015.

On the eve of this week's Climate Summit, companies are speaking out and aligning their brands with popular sentiment by making pledges to help fight global warming, with the Climate Group announcing commitments by "100 of the world's largest companies" to adopt renewable power by 2020.

Case in point: Apple CEO Tim Cook, barely catching his breath from a record opening weekend for iPhone 6 sales, flew from California to attend a Climate Week kick-off event in New York, where he commented that "Apple has a very core value of leaving the world better than we found it."

In addition to calling Apple's new HQ the "greenest building on the planet," Cook announced that the company's 2013 goal to get its data centers fully powered by renewable energy sources is six percent shy of that goal.Continue reading...

branded media

Pixlee Helps Brands Curate the Best in User-Generated Content

Posted by Sheila Shayon on October 29, 2013 06:12 PM

Pixlee, a leader in Personalized Visual Marketing (PVM), just released its Pixlee Platform, helping distinguish user-generated photo and short form video campaigns by its ability to surface the best photos and videos among the millions of pieces of brand-affiliated content uploaded daily. 

“Our vision is to replace stock imagery across the board with highly targeted user generated photos,” said Kyle Wong, co-founder and CEO of Pixlee in a release. 

Pixlee’s proprietary PhotoRank is the intersection of user photos and data PVM, and uses impression metrics (or hits) to serve the best photos to its clients who then choose which user-generated pictures to display on social media sites like Facebook, Tumblr, Instagram or Twitter.Continue reading...

web watch

Is Yahoo Still Yahoo Without Jerry Yang?

Posted by Shirley Brady on January 17, 2012 05:43 PM

On January 5th Yahoo! surprised Silicon Alley and Wall Street by PayPal president Scott Thompson as its new CEO. Today, the website's co-founder (and "Chief Yahoo!") Jerry Yang resigned from the company. Yang, who co-founded the search portal in 1995 with David Filo, immediately no longer serves on its Board of Directors or holds any other positions with the company, and also resigned from the Boards of Yahoo Japan Corporation and China's Alibaba Group Holding Limited.

In a letter to the Yahoo! Board Chairman Roy Bostock, Yang — who taped the video above for his alma mater, Stanford University, two months ago — wrote, 

“My time at Yahoo!, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo! As I leave the company I co-founded nearly 17 years ago, I am enthusiastic about the appointment of Scott Thompson as Chief Executive Officer and his ability, along with the entire Yahoo! leadership team, to guide Yahoo! into an exciting and successful future.”Continue reading...

brandcameo

Product Placement In 2009 Oscar-Nominated Films: An Approval Matrix

Posted by Abe Sauer on March 8, 2010 06:33 PM

A look at the good, the bad, and the ugly regarding product placements in the Oscar-nominated films of 2009. So, how did the following brandcameos fare? 

American Airlines in Up In The Air.         Belstaff in Inglorious Basterds.

BET in Precious.                                    BlackBerry in Up In The Air.

BMW in The Blind Side.                         Bristol in An Education.

Chanel in An Education.                        Chrysler Sebring in Up In The Air.

Fenton's in UP.                                     * Günther's in District 9.

Hilton in Up In The Air.                          Jujubees in Avatar.

* RDA in Avatar.                                   Red Owl in A Serious Man.

Sony in District 9.                                Stanford University in Avatar.

Taco Bell in The Blind Side.                   Under Armour in The Blind Side.

Walther in Inglorious Basterds.              "*" Fictional brand.Continue reading...

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