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Harrods Opens Virtual Store Touting Haute Juniors Fashion on Stardoll

Posted by Mark J. Miller on October 22, 2012 12:14 PM

Don’t happen to live anywhere near London but want to shop at Harrods, anyway? Well, it appears that you are in luck. Well, at least your avatar is.

Fashion-centric social network Stardoll has partnered with the famed 178-year old, five-acre department store to sell virtual copies of some of its children's wear to the avatars within the game, Brand Republic reports. The virtual Harrods store features digital replicas of designs by Harrods' real-world kids' clothing partners, including Chloe, Junior Gaultier and Rykiel Enfant.Continue reading...

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

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