tech champs

IBM Takes the Spotlight as Obama Praises Brands Supporting Tech Education

Posted by Mark J. Miller on February 13, 2013 11:38 AM

Tens of millions of Americans tuned in to President Obama’s State of the Union speech Tuesday night and a few brands benefited from getting a mention. Caterpillar, Ford and Apple were all named for bringing jobs back to America. Apple CEO Tim Cook even got a few seconds of airtime since he was sitting with First Lady Michelle Obama. Siemens America got a few sentences dedicated to its CEO saying that, “if we upgrade our infrastructure, they'll bring even more jobs.”

IBM snuck in there, too, as it has partnered with the City University of New York to create P-Tech, the Pathways in Technology early college high school in Brooklyn that serves grades 9-14 with a focus on technology and innovation. As Bloomberg Businessweek reports, "The 18-month-old experiment has caught not only the president’s eye but the attention of companies, politicians, and educators across the nation."

Students graduate with both a high school diploma and an associate’s degree in engineering or computers. The school, which opened in September 2011, has already inspired five more similar programs to start up in Chicago, Obama’s adopted hometown. Idaho has announced plans to open a similar school as well.Continue reading...

political brands

Obama, Republicans Both Face a Brand Crossroads as State of Union Arrives

Posted by Dale Buss on February 12, 2013 06:50 PM

First, his slogan was "Change." Then it was "Forward." So tonight, as President Barack Obama lays out his second-term agenda tonight in his first  State of the Union since winning re-election, he'll also be giving a sense of what his presidential brand looks to stand for in the final years of his administration, too.

It's reported that he plans to focus on unfinished business such as immigration reform, educational improvement, gun control and climate change. The White House also promises an emphasis on the still-stagnant U.S. economy and ideas for federal spending to stimulate it. 

At the same time, an unspoken part of Obama's agenda remains outmaneuvering the opposition Republican Party, which is facing its own crossroads as the president grabs the spotlight again this evening.Continue reading...

brand news

In the News: Amazon, Volt, Harley-Davidson & more

Posted by Dale Buss on January 24, 2012 09:02 AM

In the News

AMR reassures employees on pensions.

Amazon builds Fire tablet on Android without Google apps.

Anheuser-Busch president steps down.

Apple aims to shore up financial results.

Callaway tries to lure young golfers with Justin Timberlake involvement.

Chesapeake Energy pulls back on gas drilling amid glut.

Conde Nast may be cooking up another "shelter" magazine.

GM deals with Volt mini-mutiny as some Chevy dealers spurn allocations of the car.Continue reading...

campaign tactics

Does PETA's Emperor Have No Clothes?

Posted by Abe Sauer on January 26, 2010 05:06 PM

PETA's 2010 State of the Union Undress (Safe for Work Version)

People for the Ethical Treatment of Animals (PETA) has a new awareness commercial out to coincide with President Obama's state of the union address. Can you guess what the theme of the commercial is? If you said "nudity," give yourself a gold star.

PETA's Presidential stripper video is just one of the brand's recent moves to leverage nudity for attention (SFW). In the last couple months alone, PETA campaigns have featured stars from the reality TV series "Real Housewives of New York" and "Dancing with the Stars" and porn superstar Sasha Grey. PETA has been doing this for years, but does it really benefit the brand? Continue reading...

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