brand news

In the News: Apple, MSNBC, NFL and more

Posted by Dale Buss on September 6, 2013 09:13 AM

In the News

Apple tests iPhone screens as large as six inches, reports say. 

MSNBC hires Alec Baldwin as host.

NFL targeted by radio ads from Native American tribe protesting 'Redskins' name. 

Bud Light kicks off NFL effort as Pizza Hut plans Times Square football-and-pizza party.

Facebook delays video ad launch again amid user-experience concerns and draws fresh scrutiny over privacy.

Ford may let CEO Alan Mulally leave sooner than planned, report says; is Microsoft his next stop? The company also announced a new luxury car brand for its European models. 

GlaxoSmithKline sees setback in skin-cancer vaccine effort.

Keebler has its elves building "tiny doors" across America in new campaign.

Landry's to debut casual Morton's Grille.

McDonald's tests tiered dollar menu.Continue reading...

follow the money

Employees May Be Grumbling, but Now McDonald's Faces Restive Franchisees

Posted by Dale Buss on August 7, 2013 05:51 PM

If success has many fathers, flat sales can turn people into real—well, anyway, struggling fast-food chains now are getting pressure from their franchisees as well as their employees. McDonald's and Steak 'n Shake are two venerable burger brands that increasingly have their hands full with restive restaurant owners on whom they depend to reach the end consumer.

In fact, while McDonald's CEO Don Thompson has been rather casually parrying attacks on his company from living-wage supporters, it may be a much bigger problem for the chain that a franchisee revolt seems to be brewing among store operators who are complaining that McDonald's increasingly is charging them too much to operate their restaurants. According to Bloomberg Businessweek, they've got complaints about what McDonald's now is charging for rent, remodeling and fees for training and software. As a result, franchisees aren't interested in investing in existing or new McDonald's, the news service said.Continue reading...

brand news

In the News: Facebook, Apple, General Mills and more

Posted by Dale Buss on August 5, 2013 09:25 AM

In the News

Facebook hires first CMO from Google.

Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.

General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.

AB InBev defends Budweiser Black Crown performance.

AMC is at a crossroads.

Bass updates penny loafer for the next generation.

Cadillac hits pricing ceiling with ATS.

Citigroup expands "Thank You" loyalty events.

Cox Communications introduces Netflix-like personalized TV experience. 

Denny's looks beyond breakfast with new marketing strategy.

Ford taps Mustang history in videos.Continue reading...

brand news

In the News: Carnival, Murdoch, Beckham & more

Posted by Dale Buss on January 20, 2012 09:02 AM

In the News

AT&T risks customer defections with higher data pricing.

Baskin-Robbins utilizes coquettish voice of Mad Men's Christina Hendricks.

David Beckham, happily back with LA Galaxy, mulls becoming Major League Soccer franchise owner.

Carnival suspends some cruise marketing in wake of Italian shipwreck.

Chevrolet launches Game Time App for "immersive" Super Bowl marketing experience.

Fox makes American Idol available by VOD as first-week ratings dip.

GM claims 2011 global sales crown (incl. record for Chevrolet) but sparks dust-up over tally.Continue reading...

chew on this

Fast Food Brands: Forget Deals, Try Manners

Posted by Mark J. Miller on January 9, 2012 04:04 PM

After everybody blows their budgets at holiday time, consumers generally go into a brief hibernation of sorts. They eat at home and start scraping their pennies together again for the next time they need to show some consumer confidence.

USA Today takes note of how fast-food establishments are going to do everything they can to keep those consumers coming out and spending their dollars, though “a key indicator for the industry, foot traffic, was down 0.6% in the third quarter of 2011,” according to a new report from NPD Group, and “restaurant visits in the first half of 2012” are projected to be “flat.”

So what tactic will the industry pull out to lead hungry Americans their way? Deals!Continue reading...

brand news

In the News: Yahoo, Microsoft, Sears & more

Posted by Dale Buss on January 4, 2012 09:07 AM

In the News

Yahoo close to naming new CEO. Update: it's confirmed — PayPal president Scott Thompson has been hired.

Microsoft sues UK retailer for selling fake Windows CDs.

Sears tries to overcome struggles with new marketing talent.

Apple challenged by iPhone clones in China ahead of iPhone 4S arrival next week.

Dollar General announces major expansion plans for 2012.

FedEx and UPS are benefiting from online sales practices.

Florida citrus growers brace for freeze.

Ford plans to unveil SUV in India.Continue reading...

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