brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM

TOP 5 STORIES

Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.

ALSO IN THE NEWS:

Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

brand news

In the News: American Airlines, General Mills, Apple and more

Posted by Dale Buss on December 18, 2013 09:27 AM

In the News

American Airlines will pay Cantor Fitzgerald $135 million in a settlement based on loss and damages from the Sept. 11 attacks.

General Mills sees quarterly results miss on lower US sales, rising costs.

Apple draws praise for holiday ad about loner teen and still talks with China Mobile about iPhone deal as it makes new Mac Pro available tomorrow.

20th Century Fox uses part of Walter Mitty budget to help Philippines typhoon victims.

ABC tilts toward female viewers as it remains light on sports.

Academy of Motion Picture Arts and Sciences unveils new logo.

AMC is sued by The Walking Dead creator over payouts.

BASF steps up investment in US.

Boeing names chief of defense, space and security unit as new COO.

BP writes off $1 billion on Brazilian well but makes major find in Gulf of Mexico.Continue reading...

going green

Brands Go Green for St. Patrick's Day

Posted by Mark J. Miller on March 15, 2013 05:46 PM

It’s been more than 1,500 years since Saint Patrick was laid to rest and could no longer use the shamrock to explain to Christians the idea of the Holy Trinity. Thanks to St. Patrick's Day every March 17th, his legacy inspires millions the world over to consume massive amounts of alcohol and shout “Top of the morning to ya!” to anyone who passes. With such a jovial reputation, you can bet that brands, alcoholic or not, take advantage of the built-in marketing ploy—and not just those participating in Pantone's color of the year for 2013.Continue reading...

red carpet

2013 Oscars: Brands Seek Star Power With Tim Burton, Jennifer Aniston, Naomi Watts and more

Posted by Shirley Brady on February 25, 2013 10:02 AM

As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.Continue reading...

ho-ho-holidays

Stella Artois Holiday Carole: A Facebook App that Uses Google to Visit You

Posted by Sheila Shayon on December 6, 2012 02:12 PM

It’s a stellar app from Stella Artois. Fans are invited to log into the Belgian beer brand's Facebook page to send personalized holiday cards featuring actress Alice Eve as “Holiday Carole.”

Incorporating Google Street View, Maps, Places, Directions and Geocoding APIs, Eve travels through your neighborhood (it's available globally) before arriving at your virtual front door to deliver a carol and a holiday gift from Stella Artois.Continue reading...

brand news

In the News: Chevy, Costco, Exxon and more

Posted by Dale Buss on November 29, 2012 09:06 AM

In the News

Airbus and Boeing aim at each other in advertising spat.

CNN prospects weighed under Jeff Zucker.

Canadian Club launches "Join the Club" red-meat campaign.

Carnival apologizes to gay passengers after forbidding drag dress on cruise.

Chevrolet sees Volt ranked as best-loved car by Consumer Reports.

Costco to spend $3 billion on special dividend ahead of fiscal cliff.

Exxon faces short-term shortage of oil supplies.Continue reading...

brandcameo

From E.T. On, Booze Product Placement in Movies Leads to Kids Who Booze

Posted by Abe Sauer on March 5, 2012 07:07 PM

A recent study of teen drinking patterns in Europe and the movies they watch, which was published in the British Medical Journal, suggests that the kids who watched more films with alcohol consumption were themselves more likely to both start drinking and abuse alcohol.

To which we say, DERRRR. But will the findings, with CNN the latest to make hay with them, be enough to change Hollywood's long love affair with hooch?Continue reading...

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

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