Posted by Abe Sauer on February 23, 2015 04:14 PM
Our just-announced 2015 Brandcameo Awards gave best product placement in an Oscar-nominated film to "The Theory of Everything" and its use of Tide detergent. But Tide was not the only product to appear in an Oscar-nominated film in 2014.
If there was one product product in an Oscar-nominated that generated the largest audience reaction it was the Stella Artois bottles in this year's Best Picture winner, "Birdman."
While the movie featured other passing products—Beefeater gin, Hairbond hair products, Crème de la Mer face cream, an Apple Macbook, Smith & Wesson—none have the prominence of the Stella Artois beer so meaningfully swigged by the film's protagonist, played by Michael Keaton. Continue reading...
Posted by Mark J. Miller on January 23, 2015 12:34 PM
Water.org, the nonprofit cofounded by Matt Damon to help bring clean drinking water to developing nations across the globe, has made a very powerful partner: Anheuser Busch InBev.
One of the world’s largest brewer's brands, Stella Artois, has just launched its first global social action campaign, announcing it at the Sundance Film festival in partnership with Water.org.
Called Buy a Lady a Drink, the campaign asks consumers to purchase a $12 chalice with Stella’s name on it. There are 20,000 limited-edition chalices being sold through Amazon.com. More than just a stylish branded memento, however, the money can provide clean water to a family for five years, as Water.org notes in a press release. Continue reading...
Posted by Dale Buss on January 23, 2015 09:18 AM
Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat story, Nissan plays to fatherhood theme, Skittles releases its second teaser, Victoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)
adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.
Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.
McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.
Old Spice re-teams with Terry Crews:Continue reading...
Posted by Shirley Brady on May 15, 2014 08:28 AM
TOP 5 STORIES
The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.
Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.
McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.
Univision and T-Mobile partner on co-branded Hispanic wireless service.
Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.
ALSO IN THE NEWS:
Amazon wants to charge more for "access to its pipes."
Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.
Beefeater celebrates modern London with limited-edition packaging.
BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...
Posted by Dale Buss on December 18, 2013 09:27 AM
American Airlines will pay Cantor Fitzgerald $135 million in a settlement based on loss and damages from the Sept. 11 attacks.
General Mills sees quarterly results miss on lower US sales, rising costs.
Apple draws praise for holiday ad about loner teen and still talks with China Mobile about iPhone deal as it makes new Mac Pro available tomorrow.
20th Century Fox uses part of Walter Mitty budget to help Philippines typhoon victims.
ABC tilts toward female viewers as it remains light on sports.
Academy of Motion Picture Arts and Sciences unveils new logo.
AMC is sued by The Walking Dead creator over payouts.
BASF steps up investment in US.
Boeing names chief of defense, space and security unit as new COO.
BP writes off $1 billion on Brazilian well but makes major find in Gulf of Mexico.Continue reading...
Posted by Mark J. Miller on March 15, 2013 05:46 PM
It’s been more than 1,500 years since Saint Patrick was laid to rest and could no longer use the shamrock to explain to Christians the idea of the Holy Trinity. Thanks to St. Patrick's Day every March 17th, his legacy inspires millions the world over to consume massive amounts of alcohol and shout “Top of the morning to ya!” to anyone who passes. With such a jovial reputation, you can bet that brands, alcoholic or not, take advantage of the built-in marketing ploy—and not just those participating in Pantone's color of the year for 2013.Continue reading...
Posted by Shirley Brady on February 25, 2013 10:02 AM
As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.Continue reading...
Posted by Sheila Shayon on December 6, 2012 02:12 PM
It’s a stellar app from Stella Artois. Fans are invited to log into the Belgian beer brand's Facebook page to send personalized holiday cards featuring actress Alice Eve as “Holiday Carole.”
Incorporating Google Street View, Maps, Places, Directions and Geocoding APIs, Eve travels through your neighborhood (it's available globally) before arriving at your virtual front door to deliver a carol and a holiday gift from Stella Artois.Continue reading...