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tech in the spotlight

BlackBerry Planning A Return to Greatness

Posted by Mark J. Miller on November 14, 2012 05:58 PM

Slightly more than a decade ago, the BlackBerry ruled the American corporate landscape and acquired the nickname CrackBerry. Every executive seemed to have one in tow so they could covertly send messages while they were in meetings in exotic locales, multitasking thumbs trained to text at blinding speed.

Times have changed. Most executives aren’t traveling to exotic locales anymore and everybody and their second cousin (twice removed) has a Smartphone. And most of those people touting Smartphones around town don’t own BB devices.

Research in Motion currently only owns 9.5 percent of the market, according to Boy Genius Report, but the company would love to return to its old days of dominance. RIM will make its attempt at such a feat on Jan. 30 when it will show off its new BlackBerry 10 platform and the first devices to run the operating system to consumers, following months of meetings with carriers (and influentials such as the gentlemen above) to firm up distribution deals.Continue reading...

brand news

In the News: JPMorgan, Digg, Virgin and more

Posted by Dale Buss on July 13, 2012 08:57 AM

In the News

JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.

Digg, a social-media pioneer, sells for pittance and gains new CEO.

Richard Branson takes on Stephen Fry in new Virgin UK campaign.

Axe replaces bikini-clad women with Kiefer Sutherland in new spot.

Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.

Olive Garden owner Darden to buy Yard House for $585 million.

Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...

name game

The Hobbit Pub Can Keep Its Name

Posted by Mark J. Miller on March 16, 2012 10:14 AM

The Hobbit Pub in England’s Southampton serves up a slew of drinks named after various J.R.R. Tolkien characters and creations. And that didn't sit well with the producers of the film of the same name, the final installment of Peter Jackson's Tolkien series that's due for release in December.

The Guardian reported on Wednesday that the pub was given until the end of May to rebrand and drop the Hobbit moniker in a legal warning issued by the Saul Zaentz Company, producer of the film. But a mighty defender has successfully defended the place. No, it’s not Gandalf. It’s actor Stephen Fry, the British wit who is currently shooting the film of the same name.Continue reading...

celebrity brandmatch

Honda Australia Taps Stephen Fry

Posted by Shirley Brady on February 28, 2011 08:30 AM

Stephen Fry's latest paid endorsement: doing the voiceover for this new spot for Honda in Australia.

social media

Social Media Watch: Election Predictions, Privacy Fears, FB2B Marketing

Posted by Sheila Shayon on November 3, 2010 01:00 PM

Facebook user-connection view raises concerns of enabling stalking, while Facebook and Zynga also raise fears of transmitting users' Facebook IDs via referrer headers enabling identification by advertisers. Facebook's "unlike" button also concerns brand marketers. The rumor mill is also churning ahead of today's Facebook Mobile announcement.

Facebook and Twitter proved reliable indicators of yesterday's U.S. midterm elections.

Amazon launches gift cards on Facebook.

Doyenz tests B2B Facebook marketing with QR codes.

EA's social games will run on Facebook Credits.

Elle tips cap to Bizzy and PassportStyle as social sites with major fashion cred.Continue reading...

social media watch

Social Media Watch: Penguin, Fashion Week, Marvel, Uniqlo

Posted by Shirley Brady on September 13, 2010 04:11 PM

Social media Watch

Brands and social media news today:

* Facebook launches page to help users discover branded pages to "like."

* Penguin releases an interactive version of Stephen Fry's autobiography as an iPhone/iPad app.

* The New Yorker's profile of Facebook's Mark Zuckerberg is a must-read (especially ahead of that movie). Here's a cheat sheet.

* New York Fashion Week is being supported by Twitter with a special microsite featuring participating brands' tweets.

* Google Instant launch inspires Facebook intern to create YouTube Instant; generates instant job offer from YouTube (on Twitter).

* GSN releases Wheel of Fortune Facebook app.

* Marvel superheroes will be featured in games on Facebook and iTunes.

* Uniqlo rolls out new social game to promote UK e-commerce site.Continue reading...

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