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lather, rinse, rebrand

Juicy Couture Rebrands to Recapture Global Fashionista Appeal

Posted by Mark J. Miller on June 26, 2014 04:41 PM

Juicy Couture, once the uniform of pseudo-celebrities like Paris Hilton and Kim Kardashian, rose to enormous fame as the darling of the 2000s' teen fashion queens. 

But with the passing of the Millennium also came the fall of the fashion brand, which slipped deeper and deeper into shopping mall oblivion over the last decade as its label was dropped from Lord & Taylor, Saks Fifth Avenue, Nordstrom and Neiman Marcus. Parent company Fifth & Pacific sold it to Authentic Brands Group—the owner of trademark rights to such dead celebs as Elvis Presley and Marilyn Monroe—back in September, relinquishing any remaining high-end appeal when it landed on Kohl's racks two months later. 

With plans to shut down its remaining storefronts by the end of this month, it seems the brand has little life left in it. But that's not the case, as Authentic Brands has grand plans to relaunch the brand both in the US and abroad with new looks, merchandise and partnerships.Continue reading...


1111 Equals $5.75 Billion as China Sets Singles Day Online Sales Record

Posted by Abe Sauer on November 11, 2013 07:22 PM

Bigger than Cyber Monday (which notched up US $1.46 billion in sales last November) and bigger than China's National Day "Golden Week," China's Singles Day ("光棍节") also known as "1111" as it falls on 11/11, has become the the biggest online shopping day of the year—worldwide. This year's event was expected to break all previous records, and that it swiftly did.

In the first twenty minutes of the day's online sales going live, China's dominant commerce site, Taobao, recorded US$500 million in sales. By 10:00 am, Taobao had crossed US$2.46 billion in sales. By 1:00 pm, the sales frenzy passed last year's tally. By the end of the day, owner Alibaba (China's equivalent of Amazon) crowed that its Taobao and Tmall online shopping hubs recorded 35 billion yuan or RMB, or a whopping US$5.75 billion.

Not bad for a holiday that didn't even exist 25 years ago.Continue reading...

mobile advertising

Steve Madden Launches Spring Campaign on Vine

Posted by Sheila Shayon on March 7, 2013 11:27 AM

It's not exactly Hollywood and Vine, but it's close. Steve Madden is the latest hip brand to turn to Twitter's new microvideo-sharing app Vine, which streams 6 second video clips.

The brand will use the service—which recently earned itself a 17+ age rating and "contains age-restriced material" caveat after users started uploading pornographic videos—to promote a sneak peek of Madden's Spring collection and a one-day-only sale.

Continue reading...

brand vs. brand

Bratz Legal Spatz Keeping Lawyers Busy

Posted by Mark J. Miller on December 13, 2011 01:05 PM

Brooklyn artist and photographer Bernard Belair has been creating images of “physically distorted women” since the 1990s, Boing Boing reports, and he registered his design late in that decade after his big-headed female characters were used in a Steven Madden ad in Seventeen magazine. 

That particular ad went on to inspire sculptor Margaret Leahy to create what we all now know as the Bratz dolls, a line of dolls that has created much controversy for wearing such things as fishnet stockings, feather boas, and miniskirts while also sporting absolutely impossible body proportions while being marketed to girls between the ages of 4-8.

The success of the MGA Entertainment Inc.-owned Bratz brand through the sale of the dolls and all of the many extensions it has inspired (videos, clothing, makeup, babies) has left Belair steaming, so he filed suit in October 2009 because, after all, it was his original artistic vision that had inspired (and unleashed) the Bratz phenom to begin with.

However, a New York federal court has disagreed with Belair and chucked the case, Boing Boing reports.Continue reading...

brand news

Brands to Watch: BofA, Broadcom, McGraw-Hill & more

Posted by Shirley Brady on September 12, 2011 06:35 PM

Brands to Watch

Al Gore prepares 24-hour global warming Climate Reality live-stream event.

Angry Birds spurs 1M t-shirts and 1M plush toy sales per month for Rovio.

AT&T will use plant-based packaging for accessories as Coca-Cola's PlantBottle arrives on UK shelves.

Bank of America announces 30,000 job cuts.

Boston Globe newspaper puts up online paywall.

British American Tobacco gears up for legal battle vs. the Australian government.

Broadcom bets on web traffic for mobile with $3.7 billion NetLogic deal.

Glenn Beck says his new TV network is "not for slugs."

Google - just another ad company?

Groupon sued by its own employees.Continue reading...

brand news

In the News: TD, News Corp., Spidey, Jon Stewart and more

Posted by Shirley Brady on December 21, 2010 09:00 AM

In the News

TD Bank acquires Chrysler Financial for $6.3 billion.

News Corp.'s bid for BSkyB cleared by EU.

Apple plans exposed by insider trading suit.

Bank of America and other Wall Street firms face increased scrutiny on executive pay.

Betty White voted entertainer of the year by AP.

Brett Favre retirement leaves muddles NFL legacy.

CBS is looking to renegotiate Katie Couric's contract.Continue reading...

brand news

Headline Roundup: Failure Is An Option

Posted by Sara Zucker on March 15, 2010 06:42 AM

Exxon changes its brand strategy by tapping unique places to find oil. [CNN Money]

Barnes & Noble is trying hard to find sales in the recession. [LA Times]

Palm has good products but isn't a strong competitor for smartphones. [Boston Herald]

Facebook photo albums are putting printing websites out of business. [Washington Post]

Luxury accessories brand MCM is undergoing a makeover for the Asian market. [WSJ]

Music labels may become obsolete, but syncing music is still a pain. [NY Times]Continue reading...

celebrity designers

Steve Madden, Post-Cellblock Brand Building

Posted by Suzanne Blecher on February 24, 2010 05:46 PM

It’s been five years since shoe king Steve Madden hoofed it out of a Florida prison. He landed there after being convicted in 2002 of securities fraud and money laundering, serving 30 months. Now he’s faring better than ever, even doing a little yoga.
The charismatic brand builder founded his eponymous label 20 years ago and just last year, he reached $500 million in sales. Even with articles about Madden’s success post-big house posted on the company’s blog, the general public has all but forgotten about his big oops. Why? Because he has a product that sells to a target market that doesn’t necessarily care about a guy named Steve Madden. They just want trendy shoes that are priced right.Continue reading...

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