Posted by Shirley Brady on June 28, 2010 04:00 PM
Ashton Kutcher isn't just a fan of Popchips. He loves the brand so much he has just acquired a minority stake in the company, and will oversee the San Francisco-based firm's social-marketing efforts as its first ever "president of pop culture." One thing he won't do — appear in Popchips ads.
"Listen, I'm going to eat these chips anyway," the socialy media-savvy actor (who boasts 5 million-plus Twitter followers) tells the Wall Street Journal. "If I can, why not actually own a piece of the company? As my image is being leveraged, I am participating in the upside."
The move echoes Polaroid's "hiring" of Lady Gaga in January as its creative director, a partnership (she similarly acquired an undislosed minority stake) that led to a meeting in April but not much (yet) beyond that.Continue reading...