social media

PepsiCo Pumps Up Digital Fitness

Posted by Sheila Shayon on March 24, 2011 01:00 PM

The Business Development Institute brought together brand marketers for The Social Consumer conference this week in New York.

The event kicked off with “Digital Fitness,” a social media pep talk from by PepsiCo’s Director of Digital and Social Media, Bonin Bough, fresh from spreading the Pepsi gospel at South by Southwest (above).

His remarks were fascinating for what he did mention — and didn't.Continue reading...


Coke Goes on Black Friday SCVNGR Hunt

Posted by Sheila Shayon on November 24, 2010 01:00 PM

In yet another example of how big brands are using social media in creative ways for Black Friday, Coca-Cola is teaming with mobile location-based gaming app SCVNGR — text-speak for "scavenger," as in hunt.Continue reading...

traveling brands

Terminally Cool: Airports use space for interactive campaigns

Posted by Caroline Smith on November 8, 2010 10:00 AM

Airports have traditionally been a prime target for advertisers (captive audience: check), but recent marketing efforts are turning airport real estate into a venue for a variety of more interactive customer experiences.

Boston Logan's agreement with locally-based Dunkin' Donuts includes installation of 7-foot-tall replicas of Dunkin' Donut coffee cups at Terminals A and C, with occasional free sampling scheduled to promote the brand. Courtyard by Marriott has installed a temporary replica of its lobby at Denver International to promote the hotel chain's new look. And passengers at terminal eight of New York’s JFK airport can experience an interactive touch-screen display created to promote IBM’s Smarter Cities initiative.

Meanwhile, London’s Gatwick Airport has found a customer-friendly use of cutting edge media technology, aimed at helping passengers mediate the mess of the airport’s ongoing construction and remodeling project. Continue reading...

social media

Stickybits Adds Social Media Dimension To Bar Codes

Posted by Sheila Shayon on March 11, 2010 12:51 PM

Think Post-It Notes gone viral-digital. Barcode stickers that hold messages in text, video, audio, or photo – triggered when scanned. A sci-fi log line? Nope. Stickybits is a mobile app for Android and iPhones that tracks virtual messages among peers, friends, and customers – all brought together by a common bar code.

A sort of digital tag, a barcode is programmed by the first user’s scan. The next person to scan that barcode receives the embedded message on their phone, and can add a new message – creating a stream connected to a place or an object where the barcode is located.

Using SimpleGeo's technology, Stickybits geolocates the barcodes to show where they are scanned and then follows the object and the evolving storyline. A user can switch between map views and streams and trail other people’s object streams. The app lets you know when new bits are added. The actual app is free, but 20 vinyl barcode stickers cost $10.Continue reading...

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