Posted by Dale Buss on January 5, 2011 12:00 PM
Though PepsiCo has been one of the most innovative mainstream CPG companies in the industry’s drive to provide better-for-you products, the company has come up against at least a couple of major frustrations in at least one segment of the growing healthful-foods genre: salty snacks.
Frito-Lay has been a leader in terms of substituting “good” cooking oils for bad, for instance, and in introducing lower-calorie baked varieties of its Lays potato chips and other brands. It also has succeeded by acquiring startup healthy-snack brands such as Stacy’s pita chips.
But when Frito-Lay initiates a better-for-you brand, watch out.Continue reading...