Stroller, Sling Brands Compete For Moms On The Move

As if being a mother wasn’t already complicated enough, brands are vying for their loyalty in regard to how they transport their babies. Yes, that’s right. There is a branded lifestyle mama war occurring; for now, it is mostly centered in cities, but the phenomenon is spreading rapidly.

Mothers already have enough important decisions to make: breast feed vs. bottle feed, employ a full-time nanny and have a career vs. stay-at-home, public vs. private school – and now stroller vs. sling.

In the stroller corner, the top of the line model is the Stokke Xplory Complete, (think "Sex in the City"), made from automobile-grade plastic with mosquito net included. The innovative height optimizes eye contact and bonding and keeps your child away from dust... Price tag: $1,199.Continue reading...