2014 Brandcameo Product Placement Awards

media meltdown

Brands Fire Back After 'Bomber' Rolling Stone Cover Causes Consumer Ire

Posted by Sheila Shayon on July 18, 2013 12:23 PM

CVS/pharmacy, Walgreens, Rite Aid, Roche Bros., Cumberland Farms, Tedeschi Food Shops, Big Y and Stop & Shop are among retailers refusing to carry the August 1, 2013 issue of Rolling Stone because of its cover—a picture of Dzhokhar Tsarnaev, a suspect in the Boston Marathon bombings that killed three and injured hundreds. 

The cover has ignited a firestorm on social media for depicting the alleged bomber in the tradition of the magazine—as though he were a music celebrity or a movie star. The photo featured was taken before the bombing by Tsarnaev himself.

No stranger to controversy, Rolling Stone has featured cover subjects ranging from Britney Spears to Charles Manson, but this one by contributing editor Janet Reitman, titled "The Bomber: How a popular, promising student was failed by his family, fell into radical Islam and became a monster," touched a sensitive topic that is still very fresh in many Americans' minds.Continue reading...

mobile commerce

Peapod Hits the Streets with Mobile, Shoppable Billboards

Posted by Sheila Shayon on July 5, 2013 10:14 AM

Online grocer Peapod is featuring mobile billboards on the sides of its delivery trucks where consumers can shop on the spot using their smartphones by scanning a QR code to download a free PeapodMobile app.

Traveling to popular summer venues such as ballparks and concerts, the mobile billboards offer 23 products: six from Coca-Cola, six from Campbell Soup, six from Reckitt Benckiser and five private-label items.Continue reading...

private brand

Cereal Thriller: ConAgra Poised to Acquire Ralcorp

Posted by Mark J. Miller on July 20, 2011 11:00 AM

Grape Nuts, Honeycomb, Shredded Wheat, Raisin Bran, and plenty of other cereals have been starting Americans' days for a long time, no matter who has owned them. 

Since 2008, it has been St. Louis-based Ralcorp Holdings. Inc., a manufacturer of private-label goods for US grocery stores including Stop & Shop, IGA and Hannaford, which produces cereals in its Ralston Foods division.

Ralcorp bought the organization from Kraft Foods for $2.7 billion. Now, Ralcorp finds itself the target of an unwanted takeover attempt by ConAgra Foods, which has offered $4.9 billion, according to FoodProcessing.com.Continue reading...

brand news

Headline Roundup: Age Is Everything

Posted by Sara Zucker on March 5, 2010 06:04 AM

Diet Coke's latest ads target a younger generation of consumers. [Brandweek]

Netbook manufacturers are tailoring products for children. [Reuters]

Stop & Shop will see a 24-hour strike by its workers starting tomorrow. [Boston Herald]

Diane von Furstenberg will lend her talents to Claridge's in London. [WWD]

YouTube initiates an auto-captioning feature to aid searching. [Econsultancy]

Borders begs for another loan in order to save its failing business. [Daily Finance]Continue reading...

brand news

Headline Roundup: Strike! You're Out!

Posted by Sara Zucker on February 22, 2010 07:49 AM

Stop & Shop is negotiating with workers, but a strike may still be in the works. [Boston Herald]

Lufthansa pilots refuse to cease demands, strike scheduled for tomorrow. [Businessweek]

Upcoming horror movie 'The Crazies' has a multitude of promotional products. [BrandFreak]

Though net profit was down by 42%, Nestle saw sales growth in overseas markets. [WSJ]

With less people working, sales for early-morning fast-food meals drop. [Washington Post]

Visa advertisements tug at the hearstrings of Olympic audiences. [Adweek]Continue reading...

brand news

Headline Roundup: Retail Issues

Posted by Sara Zucker on January 27, 2010 07:24 AM

EBay changes its listing fees to increase sales. [Reuters]

Starting February, Chanel will raise handbag prices by $100. [Madison Avenue Spy]

Prince Charles stars in a new campaign to help Britain's wool industry. [WWD]

Toyota temporarily stops sale and construction of 8 models post-recall. [NY Times]

Thanks to General Motors, Saab enters Spyker's hands. [NY Times]

Book publishers continue to talk with Apple over Tablet e-books. [WSJ]Continue reading...

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