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Chasing Banksy: Elusive Artist Builds his Brand of Rebellion in NYC

Posted by Mark J. Miller on October 17, 2013 05:59 PM

Famous, elusive British graffiti artist Banksy, who has previously tweaked such brands as BP and the Simpsons, has been roaming the streets of New York for the past few weeks and Mayor Bloomberg, a major donor to the arts, is not too happy about his unlawful artwork. 

"Nobody’s a bigger supporter of the arts than I am. I just think there are some places for art and some places where — no art,” the Mayor said, calling the nameless artist a vandal.

Someone else who probably isn't too happy with Banksy is McDonald's, as the artist and his assistants have been stopping by NYC locations of the Golden Arches with their very own iteration of its Ronald McDonald statue in tow. This one has whopping big feet that a Banksy assistant (playing the role of a down a the heels—literally—shoeshine boy) sits by and buffs the iconic clown's shoes.Continue reading...

brand extensions

Levi's Summer Exchange Program: Bring dENiZEN Global Brand to US; US Campaign to World

Posted by Sheila Shayon on July 12, 2011 01:30 PM

In a reverse marketing strategy, Levis Strauss this week brings its successful Asian denim brand, dENiZEN, to North America, just as it exports its US marketing campaign internationally.

The dENiZEN jeans are now exclusively available at Target, with an all-American marketing push and special offer: like the brand's dENiZEN US Facebook page and become eligible to win a reward ranging from a $3 rebate on the purchase of a pair of the jeans, a free Target gift card, or a free pair of dENiZEN jeans.Continue reading...

crowdsourcing

Mixed Tape: Vodafone partner Si.mobil crowdsources street art

Posted by Jennifer Sokolowski on November 9, 2010 02:30 PM

Cool crowd-driven campaigns are catching on everywhere. Case in point: Vodafone’s partner in Slovenia, Si.mobil, hopes to make its message stick with the recent rebranding of its youth-oriented mobile service provider Orto. The “Live Your Way” campaign features a new medium of youth self-expression: using colored tape to create public art, which the company calls “sticky art.”

Street artists were encouraged to use Orto’s billboards as blank canvases, as well as to create art in public spaces. While most of the works are bright abstracts, one sly piece portrays a dog urinating onto the street with a yellow lake spreading around it. Hey, sometimes you have to take the good, the bad, and the urine when you crowdsource your outdoor spend.

The campaign follows the crowdsourcing trend by getting consumers to create the advertising as well as aligning the brand with underground street art and breaking conventional rules – in hopes of polishing the Orto star among its youthful target.Continue reading...

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