brands under fire
Posted by Abe Sauer on March 1, 2012 01:29 PM
"Contributing Design Editor, The Wall Street Journal. Interior designer. Founder of NettoCollection, ex-Creative Director of Maclaren Nursery by David Netto."
So reads the Twitter bio of acclaimed designer David Netto, the end bit indicating the residual fallout from his bombshell tweet on Feb. 27 announcing that he had "resigned as creative director of maclaren nursery today and am disassociating myself from the company." The abrupt resignation as creative head of the British stroller brand's nursery division came three days after Maclaren US ever so quietly announced it was seeking Chapter 7 bankruptcy protection.
Yes, the more-affordable-than-a-Bugaboo stroller brand that also appealed to celeb parents such as Brad and Angie, that The New York Times once compared to swine flu as a "major health threat" for jamming New York's gentrified Brooklyn sidewalks, has quietly filed for Chapter 7 and apparently, forgive the pun, folding. What the hell happened that Netto forcibly ejected himself from the chic crib he had constructed for the British-owned Maclaren?Continue reading...
Posted by Abe Sauer on November 11, 2009 05:55 PM
After Maclaren recalled a million of its strollers, even the New York Times apparently couldn't resist getting in on the schadenfreude reserved for brand perceived as a favorite of "yuppie" parents:
"In Park Slope, the Brooklyn neighborhood that probably has the highest stroller-per-capita ratio in New York City, baby buggies are known to create traffic jams on the picturesque sidewalks, often turning cramped cafes into veritable obstacle courses. And behind each of Park Slope’s strollers, the stereotype goes, is a neurotic parent, prone to worry."
The voluntary recall, initiated for "fingertip amputation and laceration hazard to the child," seems to be rolling forward without a glitch, though an early flood of traffic took down the company's recall site. A spokesperson called this unexpected, which demonstrates Maclaren maybe doesn't understand its demographic. But anyway, the recall is for the United States only, which... uh oh:
"Maclaren said it would not do the same in the UK because there was less concern in this country where Trading Standards recorded just one case."Continue reading...