Zappos Enters Print Publishing With "Zappos Life"

Zappos.com, the formidable online brand recently acquired by Amazon, is moving into the print magazine category.

That’s right: print.

The e-shop plans to mail 750,000 copies of its printed catalog named “Zappos Life” directly to consumers, and the publication is scheduled to arrive in time for the holiday shopping blitz.

The catalog will have a fashion and design focus, highlighting products such as handbags, jewelry, clothing, and fragrances in addition to Zappos’ most notable product: footwear. Among the featured brands are Cole Haan, Guess, Calvin Klein, Lucky, Stila, True Religion, and Stuart Weitzman.

But why the move to print?Continue reading...