brand news

Brand News: Apple Watch, Nike+, Malaysia Airlines and more

Posted by Shirley Brady on March 9, 2015 08:01 AM


Today's unveiling of Apple Watch at 10 a.m. PDT event may see SVP Angela Ahrendts on-stage as Apple finally reveals ultra-luxe smartwatch line (and puts rumors to rest)—and, possibly, "one more thing."

Nike updates Nike+ running app to accommodate TomTom and other smartwatch partners. 

Malaysia Airlines begins long road to recovery as missing flight inquiry report released on first anniversary.

P&G's global brand building officer Marc Pritchard lays out ad roadmap and programmatic perspective as Tide brand focuses on HE washing machines.

UPS launches new brand campaign highlighting enterprise customers: "United Problem Solvers." Continue reading...

that's entertainment

If You Can't Beat 'Em, Join 'Em: Ticketmaster Takes Bite Out of Scalpers with Resale Service

Posted by Mark J. Miller on August 12, 2013 01:43 PM

For years, Live Nation Entertainment's Ticketmaster has been doing everything it can to stave off ticket scalpers and resellers, keeping its premium ticket marketplace top-of-mind for eager event goers. However, despite its best efforts, scalpers still remain, and ticket resellers, like eBay's StubHub, are thriving. 

Tired of pushing against the $4 billion resale industry, Ticketmaster has decided to join the ranks instead, debuting its TM+ service for a handful of test events, according to the Wall Street Journal

The service, which is being tested on a Black Sabbath concert outside Chicago this month, gives ticket seekers two options: seating charts feature prices for unsold tickets, as well as prices for those that consumers are trying to resell.Continue reading...

brand news

In the News: Apple, BBC, Hyundai and more

Posted by Dale Buss on November 12, 2012 09:01 AM

In the News

Apple and HTC settle patent dispute.

BBC needs radical overhaul, chairman says, as two more senior execs step down.

Hyundai and Kia cope with damage they've done to their main selling point: mileage.

AEG and StubHub align.

Alltel returns with holiday pitch to Santa.

Brinks says it isn't for sale right now.

Cisco rolls out aggressive new strategy for dealing with patent trolls.Continue reading...

brand news

In the News: Ford, Dr Pepper, LeBron X and more

Posted by Dale Buss on September 14, 2012 09:03 AM

In the News

Acer postpones launch of Alibaba-powered phone.

Apple fights to keep iPhone cool in China as larger screen of iPhone 5 sparks developer rush and NFC omission puzzles observers.

Beef Products faces high hurdle in "pink slime" lawsuit against ABC News.

Brand USA tourism push sets sights on India.

Burger Lounge and Counter Burger offer non-traditional meats.

Disney takes film write-down.

Dr Pepper gets flack on Facebook after posting evolutionary graphic.Continue reading...

brand mascots

Mascots Make a Comeback Thanks to Social Media

Posted by Mark J. Miller on March 26, 2012 04:02 PM

When M&M’s Ms. Brown appeared on TV screen during the Super Bowl, she represented a whole new resurgence for brand mascots. They may seem retro, but branded characters and icons are making a comeback because, as the Wall Street Journal reporter Suzanne Vranica points out above, who wants to talk to a logo?

While mascots took off in the 1950s, the use of icons had fallen out of favor in recent years ... but that was before Twitter and Facebook. Mr. Clean, for instance, has 277,000 fans via his Facebook page. The latest example: a new ad campaign by StubHub, which is using a talking tree as its mascot.Continue reading...

brand news

In the News: Amazon, Disney, Mercedes-Benz and more

Posted by Dale Buss on March 20, 2012 09:02 AM

In the News

Amazon acquires Kiva Systems for warehouse automation.

Apple sold 3 million new iPads in first 3 days, while legal handling of iPad China trademark dispute questioned, while app developers favor iOS platform.

AstraZeneca abandons experimental antidepressant.

Bed, Bath & Beyond deals with radioactive scare.

Cheesecake Factory revamps menu.

Chevron faces troubled waters after spill off Brazil.

Disney writes down John Carter as flop.

GM faces labor push-back in Europe.

Gap opens first store in South Africa.Continue reading...

strike up the brand

Bonnaroo Buzzes as Starbucks and MOG Hop on the Tour

Posted by Barry Silverstein on May 9, 2011 01:00 PM

Live music concerts are still big business, and none is bigger than Bonnaroo.

This four-day, multi-stage camping extravaganza that takes place on a 700-acre farm in Manchester Tennessee has been held every June (June 9 - 12 this year) for the last nine years. Consider it a kind of tamer, smaller Woodstock that features not just rock-and-roll but jazz, hip-hop, electronica — an eclectic mix of music —along with an arcade, movies, comedy club, beer festival, and more. This year's lineup includes Eminem, Arcade Fire, Widespread Panic, Buffalo Springfield, Robert Plant, and Greg Allman, to name a few.

To celebrate its Tenth Anniversary, for the first time Bonnaroo has also launched the "Bonnaroo Buzz Tour presented by Stubhub!" This 13-city tour starts on May 17 in Asbury Park, NJ and winds up in Charleston, WV on June 9. The tour is designed to bring some of the Bonnaroo acts to other parts of the country as a lead up to Bonnaroo itself.Continue reading...

sports in the spotlight

MLB Swings For Younger Fans with 'Epic' New Campaign

Posted by Shirley Brady on March 31, 2011 04:30 PM

In a bid to lure younger viewers, Major League Baseball's new advertising campaign highlights humor over action, featuring players such as San Francisco Giants pitcher Brian Wilson, who continues riffing on his "Fear the beard" MLB 2K11 game spots

The league introduced the new spots in tandem with the start of the 2011 season on March 31st. The previous theme, “Beyond Baseball,” has been replaced with the phrase “MLB Always Epic,” reinforced with a microsite of the same name.Continue reading...

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