Posted by Abe Sauer on March 21, 2013 10:47 AM
"Go home American Eagle you're drunk."
That's the most popular YouTube comment on a new "skinny jeans" ad from American Eagle Outfitters. Is it an early April Fool's spoof or a blatant attempt to go viral by spoofing a trend gone too far?Continue reading...
Posted by Shirley Brady on August 15, 2012 02:03 PM
The 25th anniversary of Shark Week has sparked an early feeding frenzy on social TV check-in app GetGlue, while Discovery Channel has created a host of digital tie-ins (games!) to keep viewers chomping at the bit. Sharp sponsors such as VW are also getting in on the fun, creating a shark cage to promote the 2013 Beetle. Watch its one-minute stunt above, follow along on Twitter, and tune in starting Sunday night.
Posted by Mark J. Miller on August 7, 2012 05:06 PM
Hot dog carts are icons of the American entrepreneurial spirit. And two that are roaming the streets of New York this week fit that spirit in a bold new way.
Instead of being filled with firm, all-beef dogs, however, these carts will be filled with (cough!) vibrators. Thanks to the folks at Trojan Vibrations, 10,000 of the things will be handed out gratis from the carts this week, according to the New York Times. Talk about good vibrations.
The carts will feature the company’s brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” You can be sure joy-seeking New Yorkers will be lining up at the so-called pleasure carts on Wednesday and Thursday when the largest vibrator giveaway ever is scheduled to take place.
According to the press release, "The carts will hit hot spots around Manhattan and will be giving away free Trojan Tri-Phoria (MSRP $39.99) and Trojan Pulse Intimate Massagers (MSRP $29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up." The two-day NYC vibe-a-thon gets rolling at 11am at 6th Avenue at 48th Street.
For those who need to know where the carts are as they continuing roaming the Big Apple, info will be posted continuously on the Trojan Vibration Facebook page. This isn’t the first promotion for these products, either. Last summer, Trojan embarked on a mobile "Vibe truck tour" to share the love.Continue reading...
chew on this
Posted by Dale Buss on July 26, 2012 12:27 PM
Life-size inflatable dolls can be used for all sorts of things. There's that trick of setting one in the passenger seat of your car to fool cops policing high-occupancy vehicle lanes, of course. And, well, anyway, an unusual new line of blow-up dolls is now being offered by a surprising source: Applebee's, the casual-dining chain.
They're called Lunch Decoys, and they can be propped up at desks and on assembly lines "to trick bosses and coworkers into thinking you're still hard at work while you're actually at Applebee's enjoying the delicious Pick 'N Pair Lunch menu," as a spokesperson put it. "Now Applebee’s not only offers a great lunch menu, but also a foolproof way to slip out of the office and get it." But wait, there's more!Continue reading...
out and about
Posted by Michael Waltzer on November 29, 2011 04:01 PM
When it comes to advertising, or anything really, you can never go wrong with being a "first." And what better first for a beer than to be the first beer in space?
On November 18th, sometime between 11:01 am (launch time) and 1:45pm (landing time), Natural Light (aka Natty Light) became the first beer to enter space, or that particular edge of space that Natty Light calls the "Nattmosphere."
So how did Natty Light make it up there? two Facebook fans of the brand, Danny B. and Rich T., came up with the idea for the beer company and pitched it on FB. Naturally, Natty gave them the green light and their blessing.Continue reading...
Posted by Michael Waltzer on September 26, 2011 05:03 PM
"That calls for a Carlsberg." That's what the innocent couples featured in the latest viral from Carlsberg must have been thinking after the brand's latest stunt. The viral video above, posted on YouTube on September 22nd, now boasts almost 1.5 million views.
The set-up: In a movie theater in Brussels, Belgium, Carlsberg filled a 150-seat theater with 148 of the scariest, meanest, and scruffiest looking bikers they could find, leaving the remaining 2 seats (located in the center of the theater) open for unsuspecting couples.
Hidden cameras were placed throughout the theater to film the couples' reactions. Some walked out, others made sneering remarks, and some had the courage to actually sit down. Once the couples sat down, a spotlight shined on them, followed by cheering and applauding from the entire biker crowd. The couples were then handed Carlsberg beers, with the screen in the theater reading "That calls for a Carlsberg." The look of relief on the couples' faces is priceless.
Find more "That Calls for a Carlsberg" videos on the brand's YouTube channel.
Posted by Shirley Brady on August 3, 2011 01:30 PM
Continuing its teaser pre-launch marketing campaign, Tabco isn't giving much away ahead of its Aug. 15th tablet reveal, although its new teaser spot (below) offers a sneak peek while taking a swipe at Apple's iconic 1984 commercial with a lemmings-like line of automatons clutching, and then ditching, their tablets.Continue reading...
Posted by Robert Truglia on July 20, 2011 05:00 PM
Millions of people have joined the tablet revolution, but as always, the question remains: What’s next? The mysterious TabCo claims to have the answer — with its circular (maybe) product, and its circular (definitely) marketing.
With more than 18,000 followers on Twitter, the rumor mill is buzzing and people on the social web are are beginning to recognize TabCo as the newest and most aggressively marketed product in the tablet sphere.
Aside from an active YouTube channel and social media accounts, they’re now infamous for skywriting “Forget the fruit – Visit www.whoistabco.com” outside Apple’s WWDC 2011 last month, as shown above.Continue reading...