Take the survey!

brand partners

Kleenex Pays Homage to Fashion-Forward Past, Future with Help from Isaac Mizrahi

Posted by Mark J. Miller on January 6, 2014 01:44 PM

Kleenex got a little fancy when the company started churning out oval and fruit-shaped containers, but the personal care company is looking to push its aesthetic even further with its latest move: bringing famed designer Isaac Mizrahi onboard to put his stamp on the tissue boxes as well as a new marketing campaign.

The addition of the outrageous Mizrahi is part of a new effort by the Kimberly-Clark Corp. to showcase how its 90-year-old signature brand has been a design powerhouse. As Ad Age points out, two of its boxes have been featured at New York’s Metropolitan Museum of Art. One of Mizrahi’s responsibilities will be to contribute to the Kleenex microsite, Style Studio, which hosts historical facts, designs and contributions that the brand has made in celebration of its 90th anniversary.Continue reading...

fashion week

Pinterest Will No Doubt Have a Hit with Dedicated Fashion Week Coverage

Posted by Sheila Shayon on August 28, 2013 06:43 PM

Pinterest plans to take its photo-centric platform to the next level with its dedicated hub for New York's upcoming Fashion Week. 

In partnership with over 100 influencers, Pinterest will provide a landing page which will be continuously updated with news on the latest shows, looks and inspiration behind designs with the help of high-profile brands such as Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style.

Katie Garlinghouse, Pinterest's head of community marketing, said Pinterest’s role in Fashion Week is “less about the real-time photos of the event, and more around the backstory of the event.” For example, "For Kate Spade, we'll see what inspired the collection, versus actual [live] images of the collection."Continue reading...

celebrity brandmatch

Barack Obama Watch: President Secretly Services Jorg Gray Brand

Posted by Abe Sauer on November 8, 2012 11:12 AM

President Obama's "Four more years" victory tweet has become the most retweeted tweet in the history of tweets (sorry, Bieber). Attached to Obama's historic tweet, a photo of the First Lady, arms thrown around the president, who wears rolled-up sleeves and a wristwatch. But what watch?Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand collaborators

Isaac Mizrahi Woos Women to Wear, Then Drive, the 2013 Chevy Malibu

Posted by Dale Buss on October 18, 2012 05:52 PM

Barack Obama and Mitt Romney aren't the only ones who want the votes of women this fall: Chevrolet is also pursuing women for the new Malibu, and so the brand has enlisted designer Isaac Mizrahi to get some fashion-forward attention for a vehicle that hasn't been known for being on the cutting edge of couture.

Mizrahi has designed a preppy collection (in patriotic colors of red, white and blue) of Chevy Malibu-inspired clothing, Malibu Style. It's exclusively being sold on the LivingSocial deals website, with its six pieces ranging from a bright blue totebag to an oversized watch, at prices ranging from $78 to $298.

The New York-based Mizrahi has colllaborated in the past with the likes of Target and QVC, but this collaboration aims at getting women to take a closer look at a nameplate that otherwise might not get their attention.Continue reading...

brand news

In the News: McDonald's Mad Men Uniforms and more

Posted by Shirley Brady on June 21, 2012 08:51 AM

In the News

McDonald's UK will introduce Mad Men-inspired uniforms at London 2012 Olympics venue.

Kia Soul scores in J.D. Power auto quality study while Lexus repeats as #1 overall and Ford and Chrysler slip in key automotive rankings.

Starbucks to open first tea-only store under Tazo brand.

Facebook Credits system is being phased out for new payment platform, while IPO attracts Capitol Hill inquiry, "like" button migrates to third-party mobile apps, and unique visitors drop.

Apple fined in Australia for misleading iPad advertising.

BlackBerry-maker RIM downsizes workforce.

Cabot to buy Norit for $1.1 billion.

Cannes Lions announces winners for creative effectiveness, media, mobile and outdoor.Continue reading...

fashion therapy

Fashion Bites: QVC's Titanic, H&M Luxe, Chuck Taylor Premium and more

Posted by Shirley Brady on March 26, 2012 12:31 PM

QVC is selling Titanic-branded merchandise for sinking centenary next month. "Legacy 1912 –Titanicä" perfume, anyone?

H&M is rumored to have a high-end luxury fashion line in the works, while its Conscious Collection lands on April 14th.

Converse Chuck Taylor Premium line recasts iconic high-top sneaker in luxe leather.

Move over, Ralph Lauren's Big Pony and Lacoste's Big CrocBenetton is joining the big logo brigade:Continue reading...

fashion week

Levi's First Fashion Week: A Banjo, a Bicycle, and the Bootcut Skinny

Posted by Shirley Brady on February 16, 2012 06:06 PM

Levi's launched its first ever global collection during its Fashion Week debut this week. At its New York Fashion Week show, held in Soho, models were shown getting dressed, riding bikes and other vignettes from daily life in addition to walking the runway in key looks from its first official Fall/Winter 2012 collection.

The collection (by head designers Jonathan Kirby and Jill Guenza; see their inspiration boards here) is "based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity — honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi's styles."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements