what's in a name
Posted by Dale Buss on May 31, 2012 04:31 PM
What's in a name? A lot, if you've got an inconvenient one and you want to change it. Would John Denver ever have become beloved, or even reviled, as Henry John Deuschendorf?
Thus you can understand the disappointment of the makers of high-fructose corn syrup this week after the U.S. Food & Drug Administration rejected a request by the corn-refining giants to allow them to change the name of their product to "corn sugar."
The agency said that it defines sugar as a solid, dried and crystallized food — not a syrup. Plus there's already something that technically is a solid corn-based sweetener, dextrose. Thus, the corn refiners are stuck with the moniker — better known by the acronym HFCS — that might as well appear as a skull and crossbones on nutritional labels, the way many American mothers see it.Continue reading...