truth in advertising
Posted by Deborah Dunham on February 24, 2010 03:10 PM
Want the latest ski report? There’s an app for that. The snow forecast? Look for a Tweet. Or how about the latest extreme snowboarding video? Check YouTube.
Making its way into the high-end resort industry, social media – as reported on Mashable.com – is now being used to appeal to the socially conscious crowd. Ski resorts, in particular, are well positioned to communicate and sell their brand via every new media tool from websites to Facebook, Twitter, YouTube, iPhones, and Flickr.
Not only are we seeing a shift in resort presence on the socialsphere, some companies are dramatically shifting their advertising dollars towards this medium too. For example, world-famous Vail is so convinced that social media is the way to go, it has reallocated 80 percent of its marketing budget to this realm. That’s a huge shift away from traditional print, radio, and TV advertising methods that ski resorts have always depended on.Continue reading...