super bowl

5 Questions: Frito-Lay CMO Ram Krishnan on Crash the Super Bowl 2015

Posted by Dale Buss on January 28, 2015 04:04 PM

Doritos Crash the Super Bowl Trouble in the Back Seat 2015

It's late January, meaning it's almost time for the big event on February 1. That would be the reveal of the winner of the 2015 Doritos Crash the Super Bowl ad contest.

True, there will be a football game played that day and telecast on NBC. But Frito-Lay's nine-year-old crowdsourced annual commercials for its popular chip brand have become such a cultural fixture that they'd probably fare pretty well on their own, without the backdrop of the Super Bowl and football and all that other stuff.

Of course, the game and its viewership are required to justify the approximately $4.5 million per 30 seconds that Frito-Lay will pay to air the two winning ads. Doritos already has selected 10 finalists and posted online the shortlist from the amateurs' submitted ideas—nearly 50,000 this year.

Fans can vote for their favorites until midnight tonight, with the popular winner and another selected by the Doritos team getting the air time.Continue reading...

in the spotlight

In China, Apple Goes Out of the Wok, Into the Fire

Posted by Abe Sauer on February 20, 2012 07:02 PM

On Friday, Apple's week of bad news from China got the proverbial icing on the cake in the form of an initial report from The Fair Labor Association about Apple's manufacturing partners. The report had a number of points but the single bite the media latched on to was "tons of issues."

From its lost iPad trademark to working conditions to a smoldering conspiracy theory about the brand punishing The New York Times, Apple stands on the verge of flipping from the brand we love and hold up as an example to emulate, to the brand we love… begrudgingly.Continue reading...

Apple's China Crisis: Labor Inspections Begin as iPad Spat Heats Up

Posted by Sheila Shayon on February 16, 2012 01:53 PM

In the ongoing news of worker abuse and suicide at Apple's top eight suppliers in China, with Foxconn Technology Group's factories most prominent in the glaring international spotlight, the Fair Labor Association (FLA) has begun its on-site inspections of conditions at factories at Apple's behest, and the initial reports are better than expected.

"The facilities are first-class; the physical conditions are way, way above average of the norm," commented Auret van Heerden, president of the FLA, after visiting two Foxconn factories in Shenzhen in southern China and another plant in the central city of Chengdu with a contingent of 30 FLA inspectors. "I was very surprised when I walked onto the floor at Foxconn, how tranquil it is compared with a garment factory. So the problems are not the intensity and burnout and pressure-cooker environment you have in a garment factory. It's more a function of monotony, of boredom, of alienation perhaps."Continue reading...

brands under fire

Apple Criticized for Fair Labor Association Monitoring of Foxconn

Posted by Sheila Shayon on February 13, 2012 07:06 PM

Apple may be loved by many. But the brand that Steve Jobs built has been plagued by reports of abusive conditions at Foxconn and other factories, prompting protests at its stores and online. Online lobbying by consumers spurred Apple CEO Tim Cook to clamp down on third-party factory conditions in China and other overseas locations by joining forces with the Fair Labor Association to monitor its contractors and suppliers, making it the first technology company to sign on a participating company with FLA.

A petition was started by Mark Shields, a lifelong Apple customer, who wrote that he was "shocked to learn of the abusive working conditions in many of Apple's supplier factories," and has since received more than 250,000 signatures.

A parallel petition calling for ethical iPhone manufacturing by corporate accountability lobbying group garnered another 50,000 signatures and both groups supported protest events last week and delivery of signed petitions at Apple stores in Bangalore, London, Washington, DC, San Francisco and Sydney. SumOfUs, however, isn't convinced that FLA can be trusted.Continue reading...

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