brand news

Headline Roundup: Mall Tour

Posted by Stephanie Startz on November 11, 2009 07:13 AM

Barclays is on track to report record profits. [Guardian]

Renault boasts it will produce a cheaper car than the Tata Nano. [FT]

Infiniti's Essence debuts at Geneva auto show, then tours malls and hotels in the US. [NY Times]

Audi, BMW and Mercedes sales gain due to BRIC countries. [WSJ]

Visa launches worldwide campaign in run-up to Olympics. [BrandWeek]

Starbucks attributes 52-week high to "strength of the brand." [CNBC]

Google newest iteration, Caffeine, will go live soon. [Telegraph]

Novartis will spend $200 million on campaign for OTC heartburn drug Prevacid. [WSJ]

(More headlines: Tesco loyalty, Marriott boutique chain.)Continue reading...

brand news

Headline Roundup: Thumbs Down

Posted by Stephanie Startz on November 10, 2009 08:10 AM

Cadbury rejects Kraft bid. [WaPo]

European antitrust authorities object to Sun-Oracle merger. [WSJ]

Lehman's creditors claim Barclays underpaid $5 billion in Lehman deal. [NY Times]

Google and partners ask for an extension in book case settlement review. [NY Times]

Moving toward mobile phone advertising, Google buys AdMob for $750 million. [NY Times]

Pfizer broke the law promoting drugs for off label usage. [Bloomberg]

Sony to release "Cloudy..." on-demand on Sony Bravia Internet-enabled TV's and Blu-ray, not DVD. [NY Times]

(More headlines: Talbots, Burberry online, MacLaren stroller recall.)Continue reading...

tech champs

Veteran Open-Source Software Brand Red Hat Moves Up

Posted by Barry Silverstein on September 24, 2009 04:26 PM

Can an oddly-named company that sells software based on commonly available free code make money? Somehow, Red Hat is doing just that, as announced in their second quarter report. The North Carolina-based brand just saw a 12% increase in second quarter revenue, kicking its stock price up 15%, according to Bloomberg.

Red Hat is the largest seller of the Linux open-source operating system. Because its software is based on freely available code, Red Hat can underprice most competitors. The company obtained its quirky name when developer Marc Ewing created his own distribution of Linux in 1994, naming it Red Hat Linux.

The brand has succeeded not so much because it distributes another version of Linux, but because the company long ago developed a strategy for making the operating system attractive to corporate users. Continue reading...

when brands collide

Sun Competitors Smell Opportunity After Oracle Takeover

Posted by Barry Silverstein on September 14, 2009 10:54 AM

No sooner did Oracle announce its acquisition of Sun than the brand's rivals began sounding the alarm. According to Information Week, Sun competitor IBM is pitching “Sun-set specials” and running ads bashing Oracle. HP, another Sun competitor, is piling on with its own ads attempting to win over Sun customers.

Oracle wasted little time countering with an ad that assures Sun customers the new owners intend to aggressively invest in Sun hardware and software: "We're in it to win it. IBM, we're looking forward to competing with you in the hardware business."Continue reading...

brand news

Headline Roundup: That'$ Entertainment Edition

Posted by Peter Feld on September 3, 2009 10:36 AM

Mixed retail sales and weak back-to-school numbers, including the teen apparel sector, raise fears for the upcoming US holiday shopping season [NYT]

When brands might not collide after all: Europe to review Oracle's takeover of Sun. [WSJ]

Amazon and Google square off in court over book rights. [AP]

YouTube talks to Hollywood about streaming movies for a fee. [NYT]

Or, just use Yoostar to edit yourself into one of the classics. Co-star with Marilyn or Gable! [David Pogue]

A brandcameo with some shelf-life: Santa Barbara's wine region weathers the recession, thanks to the 2004 comedy "Sideways." [LAT]

iPhones strain AT&T's network, angering customers. [NYT]

Desperate dads invent apps to turn your iPhone into a kiddie distraction device. [LAT]

World Wildlife Fund ad comparing 9/11 with the Tsunami backfires. [Ad Age]

Gee, that was fast! Michael Jackson to be buried tonight. [MTV]

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