brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

brandcameo

Eminem Sues Audi, Chokes Other Brands in His Videos

Posted by Abe Sauer on July 11, 2011 08:00 PM

Music videos are the new wild west of product placement. Cars. Booze. Dating websites. Nothing is too absurd to work in. For example, Britney Spears recently had her way with a police officer on a shiny red new Volkswagen Beetle. As we said, anything goes.

But just because you can, doesn't mean you should. Consider the brands that seemed to think the new Eminem video, Space Bound, was prime real estate for a little product placement. But did Sun Chips and Net10 even bother listening to the track?Continue reading...

chew on this

Au Contraire: Frito-Lay Goes Au Naturel

Posted by Sheila Shayon on January 6, 2011 04:00 PM

Guilt-free snacking? No. Less guilt? Yes!

BC's Dale Buss noted that PepsiCo's Frito-Lay division had unloaded its True North snack brand, an indication that the PepsiCo-owned Frito-Lay group was struggling to wrap its labels around health snacks.

While it's not exactly donning Birkenstocks, Frito-Lay tells brandchannel that its new year resolution is to go on a health kick, with a cross-brand commitment to produce more than half its products from all-natural ingredients by the end of this year. The move is motivated by consumer demand, with taste the top consideration, a spokesperson comments.

Frito-Lay North America is remaking more than six dozen varieties of product with all natural ingredients. Affected brands include all the flavors of Lay’s potato chips, Tostitos tortilla chips, Sun Chips multigrain snacks (which made headlines with its noisy compostable bags last year), Baked! snacks, and Rold Gold pretzels. Continue reading...

truth in packaging

Sun Chips: Feel the Noise

Posted by Emma Cofer on November 11, 2010 01:00 PM

When Sun Chips launched its compostable, eco-friendly bag, the innovation created more of a stir than anticipated—and not the kind Frito-Lay had hoped for. Critics, from disgruntled consumers to media opinionators, joined forces to rally against the bag, forcing the company into what appeared to be a quick retreat. Sun Chips promised to desist their sustainable noisemaking and work toward a quieter option, for later release.Continue reading...

corporate citizenship

FTC Party Poopers Crack Down On 'Green'

Posted by Abe Sauer on October 7, 2010 02:30 PM

It's getting so a brand can't even suggest its product embodies over-inflated impossible benefits anymore.

Among brand marketing tactics that have drawn the FTC's ire, those political party poopers declared that food marketers' suggestions that sugary breakfast cereals could prevent H1N1 flu were misleading.

More recently, POM Wonderful, the 20th century's answer to snake oil liniment, was sued by those stuffy no-funs for "false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction." (A lawsuit that resulted in all of us being subjected to less suggestive, but maybe more intellectually offensive Pom ads.)

Now, that same government organization is moving its focus from protecting troubled erections from false remedies to protecting all of us from being able to believe we're saving the environment without changing a single consumption or lifestyle habit.Continue reading...

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going green

Sun Chips: Our Bags No Longer Go to 11

Posted by Shirley Brady on October 5, 2010 11:30 AM

Given that the Wall Street Journal equated the loudness of its biodegradable eco-bag with the destruction of the human race, it comes as no surprise that Sun Chips is scrapping its earth-friendly (but very loud) packaging. USA Today reports:

Roughly 18 months after Frito-Lay, with great fanfare, launched a biodegradable SunChips bag made from plant material that was billed as 100% compostable, the company is yanking the noisy material from the packages of five of six SunChips flavors immediately. The company is returning them to their former bags that can't be recycled — but won't wake the neighbors — while it works frantically to come up with a new, quieter eco-friendly bag.

Seems like a good opportunity to crowdsource a new eco-bag formula, or at least make fun of the fracas by hiring Spinal Tap to hype its new, quieter bags when they're ready. Or Kermit — it's not easy being green and quiet, it seems.

brand bites

Brand Bites: Summertime Blues Edition

Posted by Abe Sauer on August 20, 2010 01:00 PM

Geico's vlogging, Facebooking, Twittering caveman is in a Debbie Downer mood today (above).

• The upcoming Love and Other Drugs is about a fast-talking, philandering medical salesman. What does he drive? A Porsche ... of course.

Krispy Kreme doughnut's latest filling: Meat.

• 1984: Gillette offers $1 million to ZZ Top band members to shave iconic beards; band declines.

• 2010: Rise-N-Shine's Go Away Grey offers $1 million to CNN's silver fox Anderson Cooper to darken mane; fans balk.

Verizon's "Rule the Air" spot aimed at young women irks feminists and net neutrality activists alike.Continue reading...

brand news

In the News: American Apparel, BK, Wal-Mart + more

Posted by Dale Buss on August 18, 2010 09:10 AM

Wal-Mart, Tesco and Carrefours would be welcomed by shoppers in India, where such “multi-brand” foreign-owned retailers currently are restricted, a new study says. Meanwhile, in the U.S., Wal-Mart’s new president scrambles to reverse earlier decisions that hurt sales.

American Apparel's troubles increase after auditor quits and fashion retailer (which is relaunching as "preppy") receives subpoena.

Axe Music launch is promoted with "mystery concerts" across U.S., kicking off with Mary J. Blige in New York.

Burger King tests $12.99 “shareable” pizza burger at its Whopper Bar in New York.

CBS will air a companion series to last winter’s hit reality show, Undercover Boss.

EMI faces an uphill struggle despite a corporate restructuring of the U.K. music icon.Continue reading...

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