brand vs. brand
Posted by Sheila Shayon on June 11, 2012 01:57 PM
Being dropped by the second biggest satellite TV operator in the U.S. (after DirecTV) is no laughing matter. Still, IFC is leveraging its award-winning original comedy series Portlandia also with its two new comedy series, Comedy Bang! Bang! and Bunk, to help convince viewers to lobby Dish Network to not drop the AMC Networks-owned channel as part of Dish's legal threat to drop IFC and its sister networks under the AMC Networks banner.
Visitors to IFC.com are greeted with a pop-up that reads: "DISH Customers - DISH is dropping IFC. If you are a DISH customer, you won't be able to watch our films and shows like Portlandia, Comedy Bang! Bang!, Bunk, and Whisker wars. Tell DISH to put IFC back on the air. Call toll free 855-8-KEEP-ON or go to KEEPIFC.com." Once they click through the "don't let IFC go black on DISH" pop-up and enter the site, visitors will see on of the banners above in rotation across the site.
If, however, they click through to KeepIFC.com to find out what all the fuss is about, they'll be redirected to KeepAMCNetworks.com, and discover that it's not just IFC but also Sundance Channel, AMC (home to Mad Men and Breaking Bad), and the female-skewing WE TV. Once there, they can click on "get the facts" to learn more about the background to the legal spat, which stems from a prior lawsuit between Dish and AMC Network's now defunct VOOM HD Networks, a high-definition suite of channels that existed back when AMC Networks was known as Rainbow Media and HD TV sets weren't as ubiquitous as they are today.Continue reading...
Posted by Shirley Brady on June 6, 2011 06:00 PM
Apple's WWDC announcements seen as "huge win" for (more engaging?) Twitter in a blow to Facebook.
Anthony Weiner admits to sending lewd photos but refuses to resign, delighting headline writers everywhere.
Cablevision's AMC Networks (AMC, IFC, Sundance Channel, WE tv) are going public.
CFDA honors Lady Gaga with fashion icon award and Marc Jacobs with lifetime achievement nod.
Chanel supports National Resources Defense Council.
DHL sponsors Manchester United tour.
Disney's Anne Sweeney says it's the "right time" for ABC to get back into syndicated TV because of "right person" — Katie Couric.Continue reading...
Posted by Shirley Brady on July 5, 2010 10:00 AM
Levi's annual Fourth of July campaign, Go Forth, this year focused on the theme of work and on the residents of the recession-battered community of Braddock, PA. Check out its latest campaign above and after the jump, including a spot for Levi's Workshops, inviting the public to "roll up your sleeves, get your hands dirty, and get down to work" at workshops located across the U.S. An ongoing component of the campaign: Levi's Pioneer Sessions, featuring a cross-section of contemporary performers' odes to the musical pioneers who influenced them. Continue reading...
Posted by Shirley Brady on June 24, 2010 10:00 AM
Levi's is following up its award-winning Go Forth campaign, above, with a campaign shot in Braddock, a cash-strapped town in Pennyslvania that made headlines last year.
Instead of models, the ads—slated to premiere, per the punning moniker, on July 4th—will show local residents and include the words “Braddock, Pa.” The town will also be featured in a Levi-sponsored hourlong show to run online and on the IFC and Sundance cable networks in the U.S.
“We wanted to engage consumers in a conversation about real work,” Doug Sweeny, Levi’s U.S. VP of brand marketing, tells the New York Times. “The apparel category can be about posing, about being somebody you’re not ... you always feel your true, authentic self when you put on a pair of Levi’s jeans.”
In keeping with that theme, Levi Strauss is donating more than a million dollars to renovate Braddock's community center and boost local farming.
Watch the Go Forth spot which kicked off the series after the jump.Continue reading...
Posted by Sara Zucker on February 10, 2010 06:31 PM
Oscar de la Renta expands his empire with a cosmetics line. [WWD]
The Sundance Channel documented designers' fashion show preparation. [The Cut]
Microsoft, Yahoo respond negatively toward Google Buzz. [CNN Money]
Stouffer's new campaign encourages stay-at-home eating. [Brandweek]
Posted by Barry Silverstein on October 7, 2009 10:57 AM
Ever since its introduction in late August, the Chase Sapphire card has been hunting for affluent consumers ready and willing to spend again. Sapphire's rollout has pursued a highly targeted media strategy, to which Chase is now adding a unique co-branded weekly film series on the Sundance Channel starting October 7, MediaPost reports.
Why Sundance? Because this trendy channel, started by Robert Redford as an offshoot of the Sundance Film Festival, has cachet. Sundance airs independent films that appeal to a well-heeled viewing audience. The new seven-week Sapphire-sponsored series and companion website will be called "Official Selection: The Tastemaker Series," highlighting trend-setting artists and filmmakers.Continue reading...