When we reviewed the product placement in Super 8 a couple weeks ago, we noted that 7-Eleven was probably the only arranged product placement in the monster movie. The brand, with a large cross-promotional tie-in campaign, scored a brief background appearance in one scene.

Now, the release of a deleted scene (above) proves that 7-Eleven's best moment ended up on the cutting room floor.

When it comes to product placement, Super 8's very name, like Gran Torino or Harley Davidson and the Marlboro Man, is itself a product. In 1965, Eastman Kodak created the video format that would come to dominate amateur movies for a decade. Even though Kodachrome itself has been discontinued, Super 8 formatted film is still widely made, if not widely available. 

Executive produced by Steven Spielberg, Super 8 is billed as a homage to Spielberg's Amblin Entertainment films of the 1980s. In plot, scope and feel, that's certainly the case. Even when it comes to product placement, Super 8 tips its hat to Spielberg's legacy.Continue reading...

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What does it mean that Super 8 is billed as director J.J. Abrams' ode to Steven Spielberg when the film itself is produced by Steven Spielberg?

Whatever; what we do know is that Super 8 is maybe the biggest product placement of the year, while at the same time not a product placement at all.Continue reading...

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The marketing campaign for Super 8, the sci fi blockbuster from Steven Spielberg and J.J. Abrams that opens Friday, just keeps heating up. The teaser above, an exclusive on MTV.com, has Joel Courtney, Elle Fanning, Kyle Chandler and their friends witness an epic train crash, sure to change the lives of every witness and all the small town inhabitants living nearby in Ohio.

In a heavenly triumvirate, 7-Eleven is joining forces with Foursquare to send someone into near-orbit space as part of a location-based promotion where customers can check in as often as once every three hours at any 7-Eleven store, in as many different stores as they like, with an ongoing tally on Slurpee and 7-Eleven's Facebook fan pages and Twitter.Continue reading...

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Interesting choice by Paramount to release as a Twitter exclusive on Friday the first full-length trailer for J.J. Abrams' upcoming sci-fi thriller (and sure to be summer blockbuster) Super 8.

The trailer was announced by the film's official @Super8Movie Twitter account and promoted with a #Super8movie hashtag. It's hosted on TwitVid, allowing it to be watched within Twitter.

A first for Twitter and a movie studio, the Super 8 trailer racked up more than 1.5 million views on TwitVid within 10 hours on its first day; 48 hours later, it has more than 3 million views.