brand news

Brand News: Merck, Fiat Chrysler, GE and more

Posted by Dale Buss on May 6, 2014 09:06 AM


Brands to Watch

Bayer buys Claritin and other consumer brands from Merck for $14 billion.

Fiat Chrysler bets on Jeep, Alfa Romeo in global vision under new five-year plan.

GE bid of $17 billion for Alstom power unit falls short, French president says.

Office Depot plans to close 400 stores.

Walmart finally grows online sales faster than Amazon.


adidas looks to sell Rockport brand as company misses on profit.

Apple reveals $60 million compensation package for new retail chief Angela Ahrendts.Continue reading...


Big Gulp: Super 8 Deleted Scene Could Have Been 7-Eleven's Starring Moment

Posted by Abe Sauer on June 27, 2011 10:15 PM

When we reviewed the product placement in Super 8 a couple weeks ago, we noted that 7-Eleven was probably the only arranged product placement in the monster movie. The brand, with a large cross-promotional tie-in campaign, scored a brief background appearance in one scene.

Now, the release of a deleted scene (above) proves that 7-Eleven's best moment ended up on the cutting room floor.


Super 8 Loves the '80s, Spielberg with Product Placements

Posted by Abe Sauer on June 13, 2011 01:00 PM

When it comes to product placement, Super 8's very name, like Gran Torino or Harley Davidson and the Marlboro Man, is itself a product. In 1965, Eastman Kodak created the video format that would come to dominate amateur movies for a decade. Even though Kodachrome itself has been discontinued, Super 8 formatted film is still widely made, if not widely available. 

Executive produced by Steven Spielberg, Super 8 is billed as a homage to Spielberg's Amblin Entertainment films of the 1980s. In plot, scope and feel, that's certainly the case. Even when it comes to product placement, Super 8 tips its hat to Spielberg's legacy.Continue reading...

brand news

In the News: P&G, Pfizer, NBA & more

Posted by Dale Buss on June 13, 2011 09:00 AM

In the News

Apple store employee moves to unionize.

Chipotle expansion plans hit by rising costs.

Citi defends delay in disclosing hacking.

Dell gives precedence to Chinese market for tablet roll-out.

Dole blitzes US cities to pump up banana sales. to launch Groupon-type channel for cars.

Ford is ordered to pay $2 billion to dealers in old pricing dispute.Continue reading...


At the Movies: Can Super 8 the Movie Rebrand Super 8 the Motel?

Posted by Abe Sauer on June 10, 2011 06:00 PM

What does it mean that Super 8 is billed as director J.J. Abrams' ode to Steven Spielberg when the film itself is produced by Steven Spielberg?

Whatever; what we do know is that Super 8 is maybe the biggest product placement of the year, while at the same time not a product placement at all.Continue reading...

brand news

In the News: Atari, Target, UBS & more

Posted by Dale Buss on June 8, 2011 09:00 AM

In the News

Asos sets sights on male fashion lovers.

Atari plots its comeback.

Au Bon Pain unveils new redesign.

Avaya plans to go public again.

Benetton readies image overhaul.

Blue Shield of California will cap earnings.

Borders finds another potential bidder.Continue reading...

social marketing

7-Eleven Promotes 'Super 8' via Foursquare

Posted by Sheila Shayon on June 7, 2011 11:30 AM


The marketing campaign for Super 8, the sci fi blockbuster from Steven Spielberg and J.J. Abrams that opens Friday, just keeps heating up. The teaser above, an exclusive on, has Joel Courtney, Elle Fanning, Kyle Chandler and their friends witness an epic train crash, sure to change the lives of every witness and all the small town inhabitants living nearby in Ohio.

In a heavenly triumvirate, 7-Eleven is joining forces with Foursquare to send someone into near-orbit space as part of a location-based promotion where customers can check in as often as once every three hours at any 7-Eleven store, in as many different stores as they like, with an ongoing tally on Slurpee and 7-Eleven's Facebook fan pages and Twitter.Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

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