chew on this
Posted by Dale Buss on July 9, 2012 01:27 PM
It's hard to resist a brand that has the word "happy" in it. And so Happy Family, a leading organic brand of "superfoods," has earned the title of "Rockstar of the New Economy" from Fast Company magazine and B Lab, a nonprofit that promotes social and environmental responsibility by companies.
There was a lot more that earned the designation for Happy Family, which already was named Inc. magazine's fastest-growing packaged-food company of 2011. In five years, the New York-based company has skyrocketed to $35 million in sales from practically nothing, and CEO Shazi Visram is looking at doubling revenues for the second year in a row in 2012.
Happy Family boasts a big range of products aimed right at the worry spot for American moms: how to get their young children to want to eat healthy snacks. The company's product line ranges from pouches of fruit puree for babies to organic grain-snack "puffs" for toddlers to frozen mac-and-cheese balls and Salmon Stix for grade-schoolers. It's planning an additional 10 new products before the end of the year.Continue reading...
Posted by Sheila Shayon on March 30, 2010 11:45 AM
Westin Hotels and Resorts is the first hotel brand with an Amazon.com storefront.
You no longer have to travel for White Tea candles, which are now available 24/7 online.
Following the lead of major retailers such as Tilly’s and Macy’s, the initial deal is for one year with an extension option. The chain will be offering Westin-branded products and other brands at their numerous properties as well as online.
"The Westin clients tasked us to develop a new, compelling offer – but rather than first focusing on 'what' to offer people, we flipped our approach and instead first examined 'where' the people we wanted to target were already spending their time. We gathered data, and our numbers told us that Amazon.com was the perfect 'where,'" says Jennifer Gavin, director, digital strategy, at the agency that developed the storefront.Continue reading...