Twenty Years Later: What McDonald's In Russia Says About The Brand's Future

The lettuce magnate of Russia is named Mr. Semenov. He began as a modest lettuce grower outside of Moscow in 1990. Today he sells 150 different types of lettuce, is a wealthy man, and has subsequently transitioned into politics, serving in the Russian Parliament with the powerful United Russia party. Who does he have to thank for his success?

Ronald McDonald. And the McDonald’s brand.Continue reading...