Posted by Abe Sauer on January 26, 2015 12:44 PM
February 19 will bring a new Lunar New Year, more colloquially know as "Chinese New Year." It will also bring the next animal in the traditional lunar year 12-animal zodiac cycle. In the recent past brands have fallen over themselves to offer themed products to capitalize on the exploding Chinese consumer market.
Recent years have brought branded goodies celebrating the Year of the Dragon, the Year of the Snake and, last year, the Year of the Horse. Now get ready for the Year of the Sheep. Or the Goat. Or the Ram.Continue reading...
Posted by Dale Buss on August 11, 2014 09:16 AM
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Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...
Posted by Shirley Brady on June 16, 2014 08:48 AM
Starbucks makes a bold commitment to education with College Achievement Plan for employees.
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Comcast seeks to replace GE name atop 30 Rock.Continue reading...
what's in a name
Posted by Mark J. Miller on May 5, 2014 02:21 PM
As brands embrace wearable tech and personal computing starts moving to the wrist (or other body parts), Apple fans and foes are on the lookout for its much-anticipated “iWatch,” a piece of wearable tech (that may not even be a watch) that has been elevated to such high status that George Jetson would covet it and a veteran luxury marketer—former Burberry CEO Angela Ahrendts—will help sell it.
It remains to be seen what Apple will eventually turn out, but one thing is now clear: Swatch, the world’s largest watchmaker, is ready to protect its ground. Having kept its lawyers busy chasing Target and Tiffany, the Swiss firm recently filed complaints against Apple’s application for the iWatch trademark, which is now starting to pop up, because it is too similar to its trademarked iSwatch product, according to media outlets including Bloomberg and the London Telegraph.
The iWatch trademark was registered by Apple last year in Japan, Mexico, and Turkey. There has been no move to take Apple to court, but Swatch would certainly prefer that Apple not use iWatch for the consumer-facing product when it launches. “We assess the likelihood of confusion as [high], given the marks are confusingly similar. In all countries where the mark is registered” Swatch intends to stop Apple from using the name, a Swatch rep told the Telegraph.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
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Posted by Mark J. Miller on March 11, 2014 06:38 PM
As if Target didn't already have enough lawsuits on its hands, swiss watchmaker Swatch is suing the retailer for ripping off its multicolor and zebra watch designs.
The brand, which is known for its plastic and colorful wrist pieces, says that Target has been selling "inferior" knock-offs that will confuse consumers and hurt its brand, Reuters reports.
America’s second-largest retailer declined comment on the case but did say it respects trademark rights and expects others to do so as well. Swatch would like Target to discontinue sales of the watches.Continue reading...
Posted by Abe Sauer on January 10, 2014 11:42 AM
The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont's limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on "马年," The Year of the Horse.
A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.Continue reading...
Posted by Mark J. Miller on December 23, 2013 12:02 PM
The Tiffany & Co./Swatch joint venture that was formed back in 2007 has been dissected in the courts for the past two years and has finally come to an end, with an arbitration panel telling Tiffany & Co. to pay $449 million to Swatch. One member of the panel offered up a dissenting opinion, saying that Swatch’s claim should have been dismissed, according to the Wall Street Journal, but the other two panelists disagreed.
As happy as Swatch might be with the payout, the breakup has left both parties a bit sour. As Forbes reports, Tiffany & Co. wanted a company with watch expertise to take over its still-new luxury-watch business that made up a small percentage of its annual overall take and Swatch wanted to have a high-end jewelry-watch brand as part of its large portfolio of timepieces. After signing what would have been a 20-year deal, it seemed like it would be a boon for the watch industry overall and certainly for the two companies.
But troubled began brewing early on. After the first set of watches were released in 2009, Tiffany didn't seem happy with the mainly-Swatch design. The same went for the 2009 designs, and in 2011, both companies' lawyers jumped in the ring to exchange lawsuits, first against Tiffany, and then against Swatch.Continue reading...