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tech in the spotlight

Watch Out, Apple: TAG Heuer Taps Google and Intel for Luxury Smartwatch

Posted by Mark J. Miller on March 19, 2015 04:35 PM

While Apple has already announced the launch of its Apple Watch, other big brands—including TAG Hauer, Swatch, Breitling, Montblanc and Frederique Constant—waited until Baselworld, the watch industry's biggest annual event, which kicks off this week in Switzerland.

Swiss watchmaker TAG Heuer has teamed up with Intel and Google to create its first smartwatch—a development LVMH watches chief Jean-Claude Biver described as the "biggest announcement ever" in the 40 years he’s been with the company.

TAG will handle the design and manufacturing elements, Google will develop software and offer up its Android platform, and Intel—which is all about wearable tech these days—will provide the electronics.Continue reading...

brand news

Brand News: SXSW, Alibaba, HBO and more

Posted by Shirley Brady on March 16, 2015 08:31 AM

TOP STORIES

SXSW brand news deluge from the opening weekend:

• Meerkat sees Twitter standoff boost usage and vows to expand more partners as investment offers pour in 

• Google supports national push for diversity in tech

• adidas announces it's digitizing its products to create (and track) wearable tech

 7-Eleven outlines upcoming electronic bill pay app

• Mondelez refines approach to real-time contentContinue reading...

brand news

Brand News: Disney's Frozen 2, Kevin Bacon & Eggs, SXSW and More

Posted by Dale Buss on March 13, 2015 09:19 AM

TOP STORIES

Disney announces Frozen 2 and three more Star Wars films.

InMobi disputes Google rumor and says it wants to stay independent.

Toyota signs on as first top-level auto sponsor for Olympics in advance of 2020 Games in Tokyo.

SXSW gets rolling in Austin, where 3M kicks off global campaign among other branded buzz.

American Egg Board (finally) hires Kevin Bacon to team up for campaign.Continue reading...

holidaze

For Chinese New Year 2015, Brands Are Getting Their Ram/Sheep/Goat On

Posted by Abe Sauer on January 26, 2015 12:44 PM

Starbucks Chinese New Year of the Sheep 2015 card

February 19 will bring a new Lunar New Year, more colloquially know as "Chinese New Year." It will also bring the next animal in the traditional lunar year 12-animal zodiac cycle. In the recent past brands have fallen over themselves to offer themed products to capitalize on the exploding Chinese consumer market.

Recent years have brought branded goodies celebrating the Year of the Dragon, the Year of the Snake and, last year, the Year of the Horse. Now get ready for the Year of the Sheep. Or the Goat. Or the Ram.Continue reading...

brand news

Brand News: NASCAR, Microsoft, GSK and more

Posted by Dale Buss on August 11, 2014 09:16 AM

TOP STORIES

Amazon halts some movie preorders in dispute with Disney.

GlaxoSmithKline nears clinical trial of ebola vaccine.

McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.

Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.

NASCAR and sponsors grapple with Tony Stewart weekend tragedy.

MORE BRAND NEWS

adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.

Alibaba cleans up "gray market" for brand-owners including Kering.

Annie's is energized by frozen-food launches.

Apple's Apple University design academy revealed in rare profile.

Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.

Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...

brand news

Brand News: Starbucks, Medtronic, Univision and more

Posted by Shirley Brady on June 16, 2014 08:48 AM

TOP STORIES

Starbucks makes a bold commitment to education with College Achievement Plan for employees.

Medtronic buys Covidien for $42.9 billion and renounces US tax status.

Univision is for sale for $20 billion.

Amazon is expected to unveil its own smartphone this week.

Ben & Jerry's goes GMO-free.

MORE BRAND NEWS

Adobe returns to US TV after decade break with latest spot.

Alibaba struggles with US branding ahead of IPO.

Cannes Lions festival gets underway with no Grand Prix for pharma.

Casey Kasem, voice of Top 40 radio, dies at 82.

Comcast seeks to replace GE name atop 30 Rock.Continue reading...

what's in a name

iWatch What Happens: Swatch Defends Trademark Against Apple

Posted by Mark J. Miller on May 5, 2014 02:21 PM

As brands embrace wearable tech and personal computing starts moving to the wrist (or other body parts), Apple fans and foes are on the lookout for its much-anticipated “iWatch,” a piece of wearable tech (that may not even be a watch) that has been elevated to such high status that George Jetson would covet it and a veteran luxury marketer—former Burberry CEO Angela Ahrendts—will help sell it.

It remains to be seen what Apple will eventually turn out, but one thing is now clear: Swatch, the world’s largest watchmaker, is ready to protect its ground. Having kept its lawyers busy chasing Target and Tiffany, the Swiss firm recently filed complaints against Apple’s application for the iWatch trademark, which is now starting to pop up, because it is too similar to its trademarked iSwatch product, according to media outlets including Bloomberg and the London Telegraph

The iWatch trademark was registered by Apple last year in Japan, Mexico, and Turkey. There has been no move to take Apple to court, but Swatch would certainly prefer that Apple not use iWatch for the consumer-facing product when it launches. “We assess the likelihood of confusion as [high], given the marks are confusingly similar. In all countries where the mark is registered” Swatch intends to stop Apple from using the name, a Swatch rep told the Telegraph.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

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