2014 Brandcameo Product Placement Awards

trademark wars

Swatch Calls Time Out on Target with Claims of Infringement

Posted by Mark J. Miller on March 11, 2014 06:38 PM

As if Target didn't already have enough lawsuits on its hands, swiss watchmaker Swatch is suing the retailer for ripping off its multicolor and zebra watch designs. 

The brand, which is known for its plastic and colorful wrist pieces, says that Target has been selling "inferior" knock-offs that will confuse consumers and hurt its brand, Reuters reports

America’s second-largest retailer declined comment on the case but did say it respects trademark rights and expects others to do so as well. Swatch would like Target to discontinue sales of the watches.Continue reading...

china

Year of the Horse: Brands Go Hay-Crazy for Chinese Zodiac

Posted by Abe Sauer on January 10, 2014 11:42 AM

The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont's limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on "马年," The Year of the Horse.

A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.Continue reading...

luxury watch

Tiffany Will Empty its Pockets to Pay Swatch for Botched Joint Venture

Posted by Mark J. Miller on December 23, 2013 12:02 PM

The Tiffany & Co./Swatch joint venture that was formed back in 2007 has been dissected in the courts for the past two years and has finally come to an end, with an arbitration panel telling Tiffany & Co. to pay $449 million to Swatch. One member of the panel offered up a dissenting opinion, saying that Swatch’s claim should have been dismissed, according to the Wall Street Journal, but the other two panelists disagreed. 

As happy as Swatch might be with the payout, the breakup has left both parties a bit sour. As Forbes reports, Tiffany & Co. wanted a company with watch expertise to take over its still-new luxury-watch business that made up a small percentage of its annual overall take and Swatch wanted to have a high-end jewelry-watch brand as part of its large portfolio of timepieces. After signing what would have been a 20-year deal, it seemed like it would be a boon for the watch industry overall and certainly for the two companies.

But troubled began brewing early on. After the first set of watches were released in 2009, Tiffany didn't seem happy with the mainly-Swatch design. The same went for the 2009 designs, and in 2011, both companies' lawyers jumped in the ring to exchange lawsuits, first against Tiffany, and then against Swatch.Continue reading...

brand news

In the News: Apple, Land Rover, Target and more

Posted by Dale Buss on December 23, 2013 09:08 AM

In the News

Apple strikes deal with China Mobile, opening door to world's biggest market.

Land Rover faces big to-do list for new US head.

Target offers 10 percent apology discount this weekend but says there are few reports of fraud from massive consumer-data breach, though its store traffic fell.

Bangladesh garment-factory owners are charged in Tazreen fire that killed 112.

Bitcoin runs into avoidance by banks.

Boeing gives union another chance to vote on new concessionary contract.

Cracker Barrel reverses field and decides to sell Duck Dynasty merchandise again.

Daimler considers building another plant in North America.

Darden faces pressure from another activist shareholder.

Fiat resumes talks with UAW about Chrysler stake.Continue reading...

digital moves

Nissan Speeds Up Smartwatch Race with Nismo-Themed Concept Piece

Posted by Dale Buss on September 9, 2013 01:39 PM

Every automaker is trying to win the tech race inside the car and under the hood. Now, Nissan has added another playing field: the driver's wrist.

On the heels of Samsung's debut of its Galaxy Gear smartwatch and the awaited unveiling of Apple's reported iWatch, Nissan introduced the Nismo Concept Watch at the Frankfurt Motor Show today, calling it "the first smartwatch to connect a driver to the car." The clamp-style, sleek-metal accessory is named for the company's racing brand, and its first applications are coming as a way to connect race drivers more closely to their cars.

Like the concept cars that are introduced at auto shows, the new Nismo watch is far from a production model as well. But it already has digital-tech cognoscenti enthusing.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...

brand news

In the News: Walmart, BlackBerry, Panera and more

Posted by Dale Buss on July 11, 2013 09:15 AM

In the News

Walmart scraps D.C. store plans after "living wage" passes.

BlackBerry loses two more executives.

Panera suspends "pay-as-you-can" item.

Chevron foresees lower output.

Dodge borrows Pitbull to pitch Dart to Gen Y.

GE makes short films in tiny towns about big data.

GM continues to battle labor unrest in South Korea.

GlaxoSmithKline bribed doctors and hospitals, Chinese officials say.Continue reading...

brand news

In the News: BlackBerry Z10, Pepsi, PPR and more

Posted by Shirley Brady on March 22, 2013 09:02 AM

In the News

BlackBerry launches new Z10 smartphone in US today, as CEO says Apple's iPhone is outdated.

Pepsi introduces first new package design since 1997.

PPR, French owner of Gucci and Saint Laurent, announces rebrand to "caringKering with new owl logo.

Nike surges on China rebound, North American results in latest quarterly earnings report.

Asda pulls private-label corned beef from UK shelves over horsemeat discovery as new report finds consumer concern fading. 

Chrysler looks to Nike and Starbucks for inspiration.

Coca-Cola tops British grocery brands ranking as Walkers rises to #2.

Facebook tests yet another timeline design.Continue reading...

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