Posted by Shirley Brady on June 16, 2014 08:48 AM
Starbucks makes a bold commitment to education with College Achievement Plan for employees.
Medtronic buys Covidien for $42.9 billion and renounces US tax status.
Univision is for sale for $20 billion.
Amazon is expected to unveil its own smartphone this week.
Ben & Jerry's goes GMO-free.
MORE BRAND NEWS
Adobe returns to US TV after decade break with latest spot.
Alibaba struggles with US branding ahead of IPO.
Cannes Lions festival gets underway with no Grand Prix for pharma.
Casey Kasem, voice of Top 40 radio, dies at 82.
Comcast seeks to replace GE name atop 30 Rock.Continue reading...
what's in a name
Posted by Mark J. Miller on May 5, 2014 02:21 PM
As brands embrace wearable tech and personal computing starts moving to the wrist (or other body parts), Apple fans and foes are on the lookout for its much-anticipated “iWatch,” a piece of wearable tech (that may not even be a watch) that has been elevated to such high status that George Jetson would covet it and a veteran luxury marketer—former Burberry CEO Angela Ahrendts—will help sell it.
It remains to be seen what Apple will eventually turn out, but one thing is now clear: Swatch, the world’s largest watchmaker, is ready to protect its ground. Having kept its lawyers busy chasing Target and Tiffany, the Swiss firm recently filed complaints against Apple’s application for the iWatch trademark, which is now starting to pop up, because it is too similar to its trademarked iSwatch product, according to media outlets including Bloomberg and the London Telegraph.
The iWatch trademark was registered by Apple last year in Japan, Mexico, and Turkey. There has been no move to take Apple to court, but Swatch would certainly prefer that Apple not use iWatch for the consumer-facing product when it launches. “We assess the likelihood of confusion as [high], given the marks are confusingly similar. In all countries where the mark is registered” Swatch intends to stop Apple from using the name, a Swatch rep told the Telegraph.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
TOP 5 STORIES
Target chairman and CEO resigns in wake of data breach.
Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.
Apple faces legal challenge by Swatch over iWatch name.
Fiat Chrysler's Sergio Marchionne readies five-year plan.
P&G takes legal action in drive to protect Crest Whitestrips.
MORE BRAND NEWS
Amazon launches #AmazonCart so users can shop via Twitter.
AOL revives Moviefone brand with new tech features and marketing push.Continue reading...
Posted by Mark J. Miller on March 11, 2014 06:38 PM
As if Target didn't already have enough lawsuits on its hands, swiss watchmaker Swatch is suing the retailer for ripping off its multicolor and zebra watch designs.
The brand, which is known for its plastic and colorful wrist pieces, says that Target has been selling "inferior" knock-offs that will confuse consumers and hurt its brand, Reuters reports.
America’s second-largest retailer declined comment on the case but did say it respects trademark rights and expects others to do so as well. Swatch would like Target to discontinue sales of the watches.Continue reading...
Posted by Abe Sauer on January 10, 2014 11:42 AM
The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont's limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on "马年," The Year of the Horse.
A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.Continue reading...
Posted by Mark J. Miller on December 23, 2013 12:02 PM
The Tiffany & Co./Swatch joint venture that was formed back in 2007 has been dissected in the courts for the past two years and has finally come to an end, with an arbitration panel telling Tiffany & Co. to pay $449 million to Swatch. One member of the panel offered up a dissenting opinion, saying that Swatch’s claim should have been dismissed, according to the Wall Street Journal, but the other two panelists disagreed.
As happy as Swatch might be with the payout, the breakup has left both parties a bit sour. As Forbes reports, Tiffany & Co. wanted a company with watch expertise to take over its still-new luxury-watch business that made up a small percentage of its annual overall take and Swatch wanted to have a high-end jewelry-watch brand as part of its large portfolio of timepieces. After signing what would have been a 20-year deal, it seemed like it would be a boon for the watch industry overall and certainly for the two companies.
But troubled began brewing early on. After the first set of watches were released in 2009, Tiffany didn't seem happy with the mainly-Swatch design. The same went for the 2009 designs, and in 2011, both companies' lawyers jumped in the ring to exchange lawsuits, first against Tiffany, and then against Swatch.Continue reading...
Posted by Dale Buss on December 23, 2013 09:08 AM
Apple strikes deal with China Mobile, opening door to world's biggest market.
Land Rover faces big to-do list for new US head.
Target offers 10 percent apology discount this weekend but says there are few reports of fraud from massive consumer-data breach, though its store traffic fell.
Bangladesh garment-factory owners are charged in Tazreen fire that killed 112.
Bitcoin runs into avoidance by banks.
Boeing gives union another chance to vote on new concessionary contract.
Cracker Barrel reverses field and decides to sell Duck Dynasty merchandise again.
Daimler considers building another plant in North America.
Darden faces pressure from another activist shareholder.
Fiat resumes talks with UAW about Chrysler stake.Continue reading...
Posted by Dale Buss on September 9, 2013 01:39 PM
Every automaker is trying to win the tech race inside the car and under the hood. Now, Nissan has added another playing field: the driver's wrist.
On the heels of Samsung's debut of its Galaxy Gear smartwatch and the awaited unveiling of Apple's reported iWatch, Nissan introduced the Nismo Concept Watch at the Frankfurt Motor Show today, calling it "the first smartwatch to connect a driver to the car." The clamp-style, sleek-metal accessory is named for the company's racing brand, and its first applications are coming as a way to connect race drivers more closely to their cars.
Like the concept cars that are introduced at auto shows, the new Nismo watch is far from a production model as well. But it already has digital-tech cognoscenti enthusing.Continue reading...