Posted by Abe Sauer on May 9, 2013 12:35 PM
A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By comparison, Iron Man 3's page has fewer than half of that. Star Trek: Into Darkness? Just 2.7 million. The much anticipated Superman reboot Man of Steel comes in with just 621,000. The Fast and Furious franchise isn't just a blockbuster, money-generating film series—its a lifestyle franchise. It's the perfect marriage of big balls, small bikinis, bad guys with good hearts and, most importantly, automobile porn. It is, in no understated terms, America's id.
Dodge is once again partnering with that id, continuing what might be one of the most successful product placement partnerships in film history. This time Dodge is hoping to rub some Furious id off on its Dart and Challenger models. And it might. But Fast and Furious will always be about the Charger.Continue reading...
Posted by Abe Sauer on April 24, 2013 10:47 AM
The upcoming re-imagined Great Gatsby 3D has a slew of roaring '20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are listed among the film's partners in its official "Guide to Style." As is New York's Plaza Hotel, which will "celebrate the Roaring `20s with period-inspired affairs throughout the spring," while Brooks Brothers has released a special Gatsby collection. While not listed in the film's official style guide, Prada has its own major partnership and Gatsby-inpired line. Tiffany & Co. has embraced its tie-in as well.
But one needn't be at entertainment's high-end to grab a fashion line tie-in. Clothing brand Opening Ceremony partnered with Spring Breakers to release a line based on the exploitation film: "Accessories include unicorn bandanas, mesh backpacks, lighters, cotton beach towels, 'HARMONY' friendship bracelets, and 'SPRING BREAK 4EVER BITCHES' wristbands."
It's all part of a booming product placement business that grew 11.7 percent in 2012 and promises to get bigger this year.Continue reading...
Posted by Sheila Shayon on April 15, 2013 06:36 PM
Syfy and Dodge are taking TV and gaming to new bandwidth with an exclusive dual-screen brand partnership. The branded entertainment will tie together Syfy's new series Defiance and Dodge's auto lineup.
Dodge’s Charger and Dart are featured in the television show debuting April 15 while the Dodge Challenger stars in the online video game which launched April 2 on PS3, Xbox and PCs.
Two Dodge Chargers, with exterior modifications befitting a futuristic storyline, are the hero vehicles driven by main character Nolan (Grant Bowler), Defiance’s "law-keeper," and by the sixth episode, they become main characters in the story. "While 'Defiance' is set in the year 2046, the featured Dodge Charger stays true to its DNA,” said Tim Kuniskis, President and CEO Dodge Brand in a press release. “It has timeless performance and technological capabilities needed to survive in a futuristic world, while the Challenger video game integration allows enthusiasts to interact with the iconic muscle car in ways they might not have imagined possible."Continue reading...
Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
Posted by Sheila Shayon on November 1, 2012 01:16 PM
Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):
AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...
Posted by Sheila Shayon on April 25, 2012 05:45 PM
Syfy’s upfront event for advertisers, held yesterday at the American Museum of Natural History in New York, celebrated a cohort its research team is calling Igniters — “those highly imaginative people who shape the world in which we live and move brands forward faster,” and the key audience that has made the brand a top media destination for imagination-based entertainment.
The brand's on-air/online pitch to media buyers and brand marketers on the Syfy Igniters microsite: "Syfy sparks the imagination, inspiring curiosity and creativity among an influential audience who believes the world is full of possibility. By opening doors to new ideas, and opening eyes to thrilling new perspectives, we make the unbelievable...believable."
The NBC Universal-owned Syfy, which launched in 1992 as the Sci Fi channel (and shortened to Sci-Fi from 1999-2009), has held steady as a top 10 cable entertainment network among adults 25-54 for 16 consecutive years, and its bumper crop in original programming, digital and gaming media portend many more years to come.Continue reading...
Posted by Shirley Brady on August 11, 2011 09:00 AM
The U.K. considers social media clampdown as Prime Minister David Cameron admits police misread rioters and promises "swift justice" in House of Commons speech.
American Airlines revives plans for American Eagle spinoff.
AOL authorizes $250 million stock buyback program.
British Airways embarks on employee engagement program and digital recruitment.
Cisco sees results from John Chambers' strategic turnaround.
Coca-Cola launches "Future Flames" integrated London 2012 Olympics campaign in U.K.
Gawker's Gizmodo site won't face charges in iPhone 4 case.Continue reading...
Posted by Sheila Shayon on November 16, 2010 05:30 PM
The tectonic plates are shifting as Comcast’s purchase of NBC Universal gets closer to federal regulatory approval, and the players rearrange in a virtual Who’s Who in media.
With NBCU CEO Jeff Zucker already exiting, here's the latest line-up as America's largest cable operator puts its stamp on NBCU:
• Jeff Gaspin (above), chairman of NBC Universal TV Entertainment, is stepping down as he couldn't reach an agreement on a new role reporting to NBCU's incoming CEO, Steve Burke, who is currently COO at Comcast. Gaspin told NBCU employees, "As is his prerogative, Steve has determined that he wants to move in a different direction."Continue reading...