media brands

Apple Polishes Appeal With Streaming TV Service—But Will NBCU Bite?

Posted by Mark J. Miller on March 17, 2015 02:04 PM

Apple keeps pushing ahead into new marketplaces—and its next announcement will likely be the launch of its own streaming service this fall, according to the Wall Street Journal.

The service is expected to have about 25 channels, including ABC, CBS and Fox, reports the Journal. NBCUniversal's cable channels such as Syfy and Bravo are not expected to be part of the planned package due to a disagreement between its parent company, Comcast, and Apple.

Apple already has a deal in place to launch subscription-service HBO Now on Apple TV in April, and just signed its first carriage deal with a cable operator: New York City area Cablevision, whose founder, Charles Dolan, also founded HBO.Continue reading...

event marketing

#SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More

Posted by Shirley Brady on March 15, 2015 12:48 PM

As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponsorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.

There may be fewer parties, but there are still 550 companies exhibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.

As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...

event marketing

#SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More

Posted by Shirley Brady on March 15, 2015 12:47 PM

As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponsorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.

There may be fewer parties, but there are still 550 companies exhibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.

As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...

brand news

Brand News: Southwest, Kellogg's, NFL and more

Posted by Dale Buss on August 1, 2014 09:37 AM

TOP STORIES

Kellogg's plans to revive soggy cereal sales after accelerating slide, as judge orders it to open locked-out factory in Memphis.

Southwest Air and SeaWorld end partnership in response to ongoing animal rights protests.

Yum! Brands says sales effects of China supplier scandal could deepen.

Tesla breaks ground on a contingent basis in Nevada as its loss widens.

NFL will install sensors in players' shoulder pads to track on-field data. 

MORE BRAND NEWS

Agent Provocateur releases racy brand film directed by actress Penelope Cruz:Continue reading...

license to thrill

Sharknado 2 Unleashes a Storm of Licensed Merchandise

Posted by Abe Sauer on July 20, 2014 05:05 PM

"[It] isn't even worthy of sarcasm," wrote Variety in its review of the 1977 film Attack of the Killer Tomatoes, a low-budget film about exactly what its title says. A financial non-starter when first released, the film became a cult hit. A decade later came a sequel—starring a young George Clooney—and two more sequels. Later, there came a cartoon series on Fox Kids and a comic book series. There is also an annual Attack of the Killer Tomato Festival in Atlanta.

The history of Attack of the Killer Tomatoes is timely as the world prepares itself for the July 30 premiere of Sharknado 2, Syfy's sophomore installment in the shark-meets-tornado franchise that hopes lightning, indeed, strikes twice. But this time around, brands want in on the fun.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

product placement

Dodge Gets Fast and Furious: How Film Rebuilt a Classic Car Brand

Posted by Abe Sauer on May 9, 2013 12:35 PM

A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By comparison, Iron Man 3's page has fewer than half of that. Star Trek: Into Darkness? Just 2.7 million. The much anticipated Superman reboot Man of Steel comes in with just 621,000. The Fast and Furious franchise isn't just a blockbuster, money-generating film series—its a lifestyle franchise. It's the perfect marriage of big balls, small bikinis, bad guys with good hearts and, most importantly, automobile porn. It is, in no understated terms, America's id.

Dodge is once again partnering with that id, continuing what might be one of the most successful product placement partnerships in film history. This time Dodge is hoping to rub some Furious id off on its Dart and Challenger models. And it might. But Fast and Furious will always be about the Charger.Continue reading...

brandcameo

Product Placement Sees Global Rise as Fans Face Saturated Entertainment

Posted by Abe Sauer on April 24, 2013 10:47 AM

The upcoming re-imagined Great Gatsby 3D has a slew of roaring '20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are listed among the film's partners in its official "Guide to Style." As is New York's Plaza Hotel, which will "celebrate the Roaring `20s with period-inspired affairs throughout the spring," while Brooks Brothers has released a special Gatsby collection. While not listed in the film's official style guide, Prada has its own major partnership and Gatsby-inpired line. Tiffany & Co. has embraced its tie-in as well.

But one needn't be at entertainment's high-end to grab a fashion line tie-in. Clothing brand Opening Ceremony partnered with Spring Breakers to release a line based on the exploitation film: "Accessories include unicorn bandanas, mesh backpacks, lighters, cotton beach towels, 'HARMONY' friendship bracelets, and 'SPRING BREAK 4EVER BITCHES' wristbands."

It's all part of a booming product placement business that grew 11.7 percent in 2012 and promises to get bigger this year.Continue reading...

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