Learn more about Sustainable Brands 2015 San Diego

Synthes Eyes: J&J Lands Swiss Medical Device-Maker

Posted by Sheila Shayon on April 27, 2011 10:00 AM

Johnson & Johnson has signed a deal to buy Swiss medical device-maker Synthes for $21.3 billion.

In so doing, J&J is making "all the right moves" (as CNN recently put it) to rise from the ashes of a very bad period since early last year, plagued by more than 50 drug and device recalls, lawsuits and enforced government supervision of its McNeil Consumer Healthcare plant in Fort Washington.

The announcement from the pharma giant of its intention to purchase Synthes, the #1 maker of devices that treat bone fractures and trauma, is J&J’s biggest deal in twenty years.Continue reading...

brand news

In the News: Beetle, Viacom, Toyota and more

Posted by Dale Buss on April 18, 2011 09:00 AM

In the News

BMW and Mercedes outpace rivals in China, as Shanghai auto show opens and a new report shows the most popular brands in China are predominately foreign. Ford's China JV execs mull own brand, while Volkswagen reveals the new Beetle at events in Shanghai, New York and Berlin today. The Volkswagen Group also saw record first quarter sales as China deliveries boom.

VH1 woos female viewers with new programming, while siblings BET, CMT, Comedy Central, MTV, Nick, and Spike remain holdouts on Time Warner Cable's iPad app due to Viacom lawsuit, although Cablevision's iPad app gets only grumbles.

Toyota resumes production at all Japan plants for first time since tsunami, as its Lexus brand slips behind rivals in the US. TEPCO also laid out a plan for shutting down nuclear reactor.Continue reading...

brand news

Brands to Watch: Lady Gaga, John Galliano, J&J and more

Posted by Shirley Brady on April 15, 2011 07:00 PM

Brands to Watch

US attorney shuts down online poker sites, while FTC goes after fake news sites hawking acai berry and other diets.

President Obama calls for secure online ID system, as VP Joe Biden calls piracy "outright theft."

Cablevision brings Hulu, iTunes and web video to TV.

John Galliano fired by his namesake fashion label.

Google frustrated by music label talks.

J&J eyes buying Swiss firm, Synthes, for $20B.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia