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With over 400 million active users, the world’s most popular social networking site has set its sights on the Middle East in an attempt to capture more of the Arab market.

In what they described as a “massive” opportunity, Facebook has announced its partnership with the Middle East digital advertising firm, Connect Ads, to launch acquisition campaigns similar to what they did in Europe and Asia. This time though, the socially conservative Arab market will dictate more of their strategy as Facebook looks to expand on its existing Arab customer base of 10 million users.

Acknowledging that they need to be culturally sensitive where strict government controls typically block websites and communication around political, religious, and moral issues, Facebook’s strategy head for Europe and the Middle East, Trevor Johnson, told the Associated Press, "It's whether or not we can continue to deliver on the local market experience people expect, but within the rules and regulations. That's one of the biggest challenges, is building that side of things."Continue reading...