Interbrand IQ: The Best Asian Brands Issue

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In the News: Apple, Hershey, Foxconn and more

Posted by Dale Buss on May 21, 2013 09:22 AM

In the News

Apple accused of avoiding billions in overseas taxes. 

Hershey launches new brand to get piece of China market.

Foxconn confirms employee deaths.

Best Buy swings to a loss on lower revenues.

Burberry is lifted by China performance.

Chevrolet joins Mad Men buzz on Twitter.

Chris-Craft rebuilds boat maker after recession.

Flowers Foods predicts "record year" after acquisition of Hostess brands.

Giorgio Armani profit is boosted by Asia.

GrubHub and Seamless merge their food ordering services.Continue reading...

brand news

In the News: Chrysler, Samsung, Burger King and more

Posted by Dale Buss on April 29, 2013 09:14 AM

In the News

NBA star Jason Collins comes out as the first openly gay active male athlete in American sports.

Primark is first retailer involved in Bangladesh factory collapse to offer aid to victims. 

Chrysler earnings plunge on model changes. 

Samsung reveals 7-inch Galaxy Tab 3.

Burger King tweaks menu and message after first-quarter sales decline.

BYD of China plans to sell "made in USA" buses.

Bayer pays $1.1 billion for birth-control company.

Boeing returns Dreamliner to the air but must reassure passengers, as China is deemed likely to approve the plane in May.

Canon crowdsources short films.

Honda scores so far with mid-cycle remake of Civic.Continue reading...

brand news

In the News: Apple, Netflix, Nexus and more

Posted by Dale Buss on June 12, 2012 09:01 AM

In the News

Apple "friends" Facebook, adds features and cozies up to car brands to stay ahead of Google.

Disney and Netflix clash over DVD rental windows.

Google-branded Nexus tablet rumored.

BMW and Audi rivalry intensified in May as BMW courts bloggers.

Bacardi debuts new flavored rums in "breakthrough" bottles.

comScore releases much-discussed analysis of marketing on Facebook.

Domino's hits $1-billion-plus in digital sales.

Evian pursues one-touch online ordering.

L'Oreal decentralizes marketing globally.Continue reading...

Brands Stumble On Twitter And Facebook

Posted by Peter Feld on October 2, 2009 05:41 PM

Is the rush by brands from T.G.I. Friday's to Ford to harness social media savvy -- or just a tone-deaf scramble onto a bandwagon? And will there be collateral damage to platforms like Twitter and Facebook who make themselves too adaptable to brands at the cost of user experience?

Twitter hype has been running strong for some time, and a cottage industry has sprung up of books, panels and webinars advising corporations how to use the service. But the social media upstart has gotten a fresh wave of attention after it was reportedly valued at $1 billion. Living up to this high number requires Twitter to offer brand-friendly business solutions that will lead to revenue and profitability.Continue reading...

close of business

Around The Web: Believe In Comebacks Edition

Posted by Stephanie Startz on September 14, 2009 05:13 PM

BusinessWeek staffers are dismayed over the staggering errors in the Times' coverage of their cut-rate asking price. [Business Insider]

Microsoft's Bing both excites and disappoints at TechCrunch50. [Daily Finance]

Pizza Hut taps into the zeitgeist of the moment in a new viral ad: Celebrity meltdowns. The staged video features comedian Jim Breuer tossing a stagehand who comes between Breuer and his Pizza Hut into a swimming pool. [Brand Freak]

Tina Brown declares the Anna Wintour Charm Offensive a rousing success. Brown knows firsthand, you can't keep a good editor down. [Daily Beast]

T.G.I. Friday's attempts to build their brand on Facebook asking users to "friend" Woody in exchange for a free burger. [Ad Age]

Mint.com is purchased by Intuit for $170 million. [TechCrunch]

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