brand news

In the News: Microsoft, Facebook, AT&T and more

Posted by Dale Buss on February 4, 2014 09:08 AM

In the News

Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.

Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown

AT&T hails Olympians with new app.

Lenovo and Sony reportedly eye PC business alliance.

Nestle sells PowerBarMusashi brands to Post.

Alfa Romeo names new rear-wheel drive platform “Giorgio.”

AppleMicrosoft join carriers in $750M pledge to education.

Apple is reportedly building out its own content delivery network.Continue reading...

video killed the _____ star

Broadcasters Step Up Their Streaming Abilities as Digital Competition Heats Up

Posted by Sheila Shayon on May 17, 2013 11:42 AM

If you can’t beat ‘em, join ‘em. Major US broadcasters are lining up their digital offerings for consumers, whether they like it or not.

"Television networks increasingly need to make content available to fans no matter where those fans are and what devices they are using," said Greg Ireland, IDC research manager.

Disney-owned ABC is the first major broadcaster to live-stream programming to iPhones and iPads starting this summer for residents of New York City and Philadelphia via WATCH ABC, including local news, daytime talk shows and prime-time dramas. Plans include expansion to Los Angeles, San Francisco and Chicago and eventually, buy-in from all ABC affiliates.

"Many people are starting to wonder if cable is worth keeping, and they're thinking of cutting the cord and going online only since they can get content from Netflix, Amazon and other places,” notes NPR. “Live streaming is a way the broadcast industry is trying to cement the system they've had in place for a long time, even as more people are watching TV and video online. So, they're going where the viewers are going, but they're scared that people are going to cancel their cable subscriptions."Continue reading...

celebrity brandcasting

Jimmy Fallon Brand Rises With Tonight Show Takeover Confirmed by NBC

Posted by Sheila Shayon on April 3, 2013 03:32 PM

NBC today confirmed that Jimmy Fallon is taking over The Tonight Show from Jay Leno in 2014, ending months of rumors in a deal that was (according to Variety) brokered by Comcast exec and NBCUniversal president Steve Burke.

Leno will retire following a 22-year run, while Fallon's reign will begin, Variety hears, following the Sochi, Russia, Winter Olympics coverage on NBC and its sister TV networks.

A hint that a deal had been struck came earlier this week with the release of a video between the two late-night comics, which Leno and Fallon tweeted and NBC promoted online.Continue reading...

campaign tactics

AT&T Proves March Madness Not Complicated

Posted by Sheila Shayon on April 1, 2013 05:12 PM

AT&T is leveraging the popularity of its "It's not complicated" campaign by switching out children from the TV commercials that broke in November with retired basketball stars such as Larry Bird, Kareem Abdul-Jabbar, Magic Johnson and Bill Russell for March Madness.

In partnership with the NCAA and Turner Broadcasting's TBS, TNT and truTV, AT&T is showing its social media muscle, pumping out Promoted Tweets from the NCAA's @MarchMadness Twitter handle during numerous college basketball games, such as Florida Gulf Coast's two-game run to the Sweet 16 round.

"We want to provide behind-the-scenes content so people from their living rooms on their couches can be a part of the on-site game experience," said Blair Klein, social, digital and emerging communications lead at AT&T, to Adweek.

"Engaging fans around the things they are passionate about helps live our core values—connecting with customers and allowing them to engage with each other and the brand. This [Twitter-based] program reflects that, as well as the speed of conversation. It ties in with our 'fastest 4G LTE network' copy."Continue reading...

cocktail hour

All the News You Can Drink: Newcastle Gets Real, Shipwrecked Brew and more

Posted by Mark J. Miller on March 22, 2013 06:30 PM

Newcastle Gets Real

Newcastle has taken a new tack in its advertising and it’s all about turning old beer advertising on its head. Beer marketers love to throw “heritage” imagery at consumers to make beer drinkers feel like they are part of something bigger, so Newcastle decided to go back to its roots, the English town of Newcastle, where residents—known as Geordies—are filled with humor and realism. The result? Newcastle’s “No Bollocks” ad campaign.

“If you look at the Geordies, they’re very friendly, down-to-earth; they don’t take themselves too seriously, and tell it like it is. We figured that is a really interesting space for us to be in," says Newcastle Brown Ale Brand Director Charles van Es, according to Fast Company's FastCoCreate blog. "We wanted to use that wit and dry sense of humor as our brand voice. We want to be transparent about the fact that we’re marketing to you and the fact that our beer comes from England.”Continue reading...

sports in the spotlight

MLB Stands Up to Cancer with Steve Carell, Ken Jeong and Colin Hanks

Posted by Shirley Brady on September 4, 2012 10:37 AM

Major League Bseball today released a new public affairs campaign, titled Baseball Believes, featuring a pair of amusing spots starring Steve Carell, Ken Jeong & Colin Hanks re-creating "signature moments in baseball history that led fans across the nation to believe that anything was possible." (Watch the longer version below.)

According to MLB's press release, the campaign was filmed at Boston's historic Fenway Park as part of a longstanding collaboration between Major League Baseball, its 30 Clubs and Stand Up To Cancer — a non-profit initiative of the Entertainment Industry Foundation that rang the opening bell at the NYSE this morning.Continue reading...

social media

Facebook Tries to Move Past IPO Embarrassment

Posted by Sheila Shayon on May 23, 2012 02:37 PM

The bloom quickly fell off Friday's Facebook IPO, as the wildly overhyped public debut staged by the social media giant and its bankers are now being sued by shareholders for concealing weakened growth forecasts prior to the $16 billion offering.

According to Reuters, defendants including Facebook CEO Mark Zuckerberg and Morgan Stanley were cited as hiding “a severe and pronounced reduction” in revenue forecasts during the IPO marketing process. Two lawsuits have been filed, one in U.S. District Court in Manhattan and the other in a California state court. The New York filing said lowered business forecasts were “selectively disclosed by defendants to certain preferred investors” and not to the general public.

While everyone knew there would be post-IPO challenges, Wall Street and Silicon Valley have been stunned as Facebook shares fell 18.4% from the $38 IPO price in the first three days of trading, reducing the value of stock sold in the IPO by more than $2.9 billion.Continue reading...

brand news

In the News: Do Not Track, Michael Jordan, Tide Pods and more

Posted by Dale Buss on February 23, 2012 09:03 AM

In the News

Airbus and Boeing are building too many planes, plane-leasing exec warns.

Amazon pulls some independent titles from Kindle in dispute.

Campbell Soup counts on new products for turnaround.

Fuller Brush files for bankruptcy.

GM hopes Peugeot can help solve riddle of European market.

Google agrees to add "Do Not Track" button and support coalition of Internet companies.

HP continues struggles with PC business.

Hyundai prepares for its own show during Oscars.Continue reading...

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