Posted by Barry Silverstein on January 2, 2013 01:01 PM
Banking has become more consumer-friendly, particularly through sophisticated ATMs and mobile banking applications, but banks are still hampered by the stereotype that they are largely impersonal. TD Bank's new branding campaign, "Bank Human Again," makes the most of that deficiency.
New TV and web spots, supported by newspaper and digital media including a microsite, show a variety of consumers in what appears to be a cold, gray unwelcoming bank. Each consumer attempts a simple action only to be thwarted by a robotic-sounding voice that spouts bank policy.
In one spot, for example, a customer finds that the chain on the bank's pen is too short for him to write. When he asks about it, a disembodie voice says, "Here's the thing, Martin, banks can't have people taking their pens." TD Bank's answer: plenty of pens with no chains. Not to mention no rope lines, free coin-counting, and a focus on the little things that add up to the big things in customer service.
While a chained pen may seem insignificant, it's a remnant of banks' traditional (inflexible, impersonal) way of doing business. "The new marketing campaign viscerally communicates TD's attributes of unparalleled service and convenience, and our customer-first culture," stated the bank's Chief Marketing Officer Vinoo Vijay.Continue reading...
Posted by Dale Buss on January 2, 2013 09:02 AM
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Posted by Dale Buss on January 18, 2012 09:04 AM
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Posted by Shirley Brady on January 18, 2011 11:30 AM
A fixture of daytime TV is stepping down. Regis Philbin announced he is retiring from daytime television, and will step away from his 28-year-running talk show at the end of the summer. The former Who Wants to be a Millionaire host will no doubt continue his lucrative side-career as a pitchman. A few of his many endorsements, after the jump.Continue reading...
Posted by Shirley Brady on December 21, 2010 09:00 AM
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