Posted by Shirley Brady on March 31, 2015 09:15 AM
McDonald’s tests all-day breakfast (again) in the US as it promotes egg white McMuffin.
Net-a-Porter board agrees to be acquired by Yoox in all-share deal.
Philips sells 80% of lighting business for $2.8 billion ahead of 100% spinoff.
Facebook under fire for breaking Europe's privacy laws and Apple App Store rules.
IBM invests $3 billion in the Internet of Things and signs weather data deal as Cisco also embraces IoT. Continue reading...
point of purchase
Posted by Catherine Straut on December 16, 2014 05:04 PM
Apple started the week off strong by reporting that the list of companies on the Apple Pay bandwagon has grown significantly over the past couple weeks.
Some of the newcomers now supporting the mobile payments platform are SunTrust, Barclaycard and USAA, as well as ten new banks, including TD Bank North America and Commerce Bank, the New York Times reports. On Friday, Amway Center, the home of the Orlando Magic, will start accepting Apple Pay at many of its retail, food and beverage stands during games.
With these new additions, Apple claims it now supports the cards that represent about 90 percent of the US credit card purchase volume.Continue reading...
Posted by Dale Buss on November 27, 2014 09:37 AM
Happy Thanksgiving to our U.S. readers! Enjoy NFL football, the Macy's Thanksgiving Day parade (debuting GoldieBlox, Pirate's Booty and KISS) and early Black Friday — which "fades to gray" as holiday sales start earlier than ever. Stores opening their doors today include Macy's, Walmart, Kmart, Target, Gap, Sears and Old Navy—despite protests to stay closed.
Visa and McDonald’s join sponsor chorus of concern over FIFA World Cup probe.
Coca-Cola, SABMiller form African joint venture.
Google pressured as EU regulators call for break-up.
Uber suspends operations in Nevada as judge rules CEO must turn over email messages.Continue reading...
Posted by Sheila Shayon on October 2, 2014 02:12 PM
Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...
Posted by Shirley Brady on July 29, 2014 06:44 PM
TD Bank showed its gratitude to its LGBT customers and employees by sponsoring WorldPride 2014. Now it's showing its gratitude to all its Canadian customers with its #TDThanksYou (or #TDVousDitMerci in French) campaign, in which ATM machines and the bank's employees thank customers for choosing TD.
In a move that recalls Coca-Cola’s Open Happiness machine giveaways, TD’s ATM machines are shown dispensing gifts ranging from a flight so a mother can visit her sick daughter in Trinidad to a meeting with a Toronto Blue Jay to free tickets to Disneyland. (The campaign also recalls WestJet's emotional holiday campaign in Canada.)
Watch what happens below, in a video that now has almost 1.4 million views on YouTube.Continue reading...
Posted by Shirley Brady on July 8, 2014 04:43 PM
As noted here, TD Bank was a proud sponsor of the first WorldPride event held in North America. Also showing its colors in Toronto late last month: the smart auto brand, which sponsored the event's opening ceremonies in Toronto. And south of the border, on June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade, where employees were welcome by Apple CEO Tim Cook, who was lauded in today's Wall Street Journal as a "more collaborative" and compassionate leader than Steve Jobs. Check out both brands' 2014 Pride videos below.Continue reading...
Posted by Shirley Brady on July 7, 2014 06:05 PM
The recent WorldPride event in Toronto marked the first time the event had been held in North America—and served as a testament to platinum sponsor TD Bank Group's acceptance of diversity.
The most valuable brand on Interbrand's Best Canadian Brands report, TD Bank not only sponsored WorldPride 2014, which ran from June 20 to 29 and attracted an estimated two million people across the Greater Toronto Area, but helped the host committee land the event by sponsoring their bid and accompanying them to make their case to InterPride, the event's organizer, in a first for a corporate sponsor.
It also wasn't a one-off commitment. TD is supporting 42 Pride events across North America this year, including signing a multi-year partnership with Boston Pride, all part of its bigger committment to equality and creating an inclusive workplace. "This is our tenth year of supporting Pride events," notes Scott Mullin, the bank's Vice President of Community Relations. "Ten years ago it was seen as pretty edgy for a financial institution."Continue reading...
Posted by Shirley Brady on May 27, 2014 09:16 AM
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