Interbrand IQ: The Best Asian Brands Issue

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Brands to Watch: Chevy, HarperCollins, Myspace and more

Posted by Caroline Smith on November 19, 2010 05:00 PM

Brands to Watch

Chevy to invest $40 million in clean energy projects.

Coca-Cola presents greatest interactive billboard of all times.

Darvon and Darvocet pulled from U.S. pharma market.

eBay joins Yahoo and Google in wooing Groupon.

The Economist comes to the iPhone & iPad.

Another publisher is out at Entertainment Weekly.

Facebook now accounts for nearly one in four pageviews in the U.S.Continue reading...

kiddie brands

Pint-Size Fashionistas, Barbie Is Back And Better Than Ever

Posted by Sara Zucker on November 10, 2009 08:22 AM

It is an established fact that kids just don't understand what a recession is, nor would they care if they did. Trust me, scientists have proven it. Little girls, in particular, love their knick-knacks, and dolls are no exception.

The New York Times recently noted the influx of fashion-"minded" dolls. The Moxie Girlz, along with four Liv dolls and the Barbie Fashionistas, were all introduced this past August. Barbie and her accessories still took in about $3 billion last year. The Liv and Moxie lines are each expected to generate $30 to $40 million this year, according to Jim Silver, editor of industry journal Timetoplaymag.com. Not too shabby for a pile of plastic, wouldn't you say?Continue reading...

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