Posted by Shirley Brady on January 16, 2012 12:32 PM
TOMS Europe is raising money for the Get It Done charity with a customized shoe auction. Become a fan of TOMS Europe on Facebook to learn more: www.facebook.com/TOMSeurope
Posted by Barry Silverstein on July 5, 2011 12:30 PM
Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.
Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.
This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.
To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...
Posted by Sheila Shayon on June 7, 2011 05:00 PM
As we previewed yesterday, the TOMS Shoes brand is shirking off "Shoes" to become just TOMS. Blake Mycoskie and his employees, featured in the big reveal video above, will continue to sell their simple but distinctive cloth shoes, but now they're expanding into a second product line: eyewear.
Similar to its "one for one" BOGO (buy one, give one) model that saw its millionth pair of shoes donated to a child in a developing country late last year, TOMS is expanding its brand to give the gift of sight to those in need, as TOMS transforms from "just a shoe brand" to a truly one-for-one brand.Continue reading...
Posted by Sheila Shayon on June 6, 2011 12:00 PM
TOMS Shoes is ready to kick off the "Shoes" in its brand identity, rebranding with a campaign (which we previewed in March) dubbed "What's Your Next Chapter?" that will be unveiled in a series of events with its partners across the US tomorrow.
The company, founded by Blake Mycoskie in 2006, changed the game of social activism with its "one for one" business model — a pair of shoes is donated for every pair purchased. TOMS quickly made its bandage-style shoes ubiquitous, and proved it's possible to be profitable while impacting the lives of those less fortunate.
More than 1 million pairs of shoes distributed in over 20 countries later, TOMS has proven that social media is the lightning rod for digital activism be it on Facebook, Twitter, guerilla marketing or blogging. Now, Mycoskie is ready to expand beyond TOMS beyond shoes, taking "One for One" to the next level.Continue reading...
Posted by Shirley Brady on April 5, 2011 10:00 AM
More than 100,000 people are expected to go barefoot today thanks to TOMS Shoes. The goal of One Day Without Shoes, as the brand tweeted, is "to raise awareness of the impact a pair of shoes can have on a kid's life."
As TOMS gets ready to kick off its own shoes, celebrities endorsing this year's event include Charlize Theron, a host of Canadian musicians, and brands including Google and AOL. Participants are tweeting using the official hashtag, and also checking in via Gowalla.
Posted by Shirley Brady on March 22, 2011 04:00 PM
AOL's Arianna Huffington and Tim Armstrong announced today that on April 5th they and their staff will kick off their shoes in support of TOMS Shoes.Continue reading...
Posted by Caroline Smith on November 3, 2010 12:00 PM
The 1st of the month marked the kickoff of “Movember,” a veritable “coming together” of "Mo," slang for moustache in Australia (where the Mo-vement originated), and "November" to raise awareness and funds for men’s cancer research.
The rules of the challenge are simple: start clean-shaven on Movember 1st, register at Movember.com and allow your Mo to grow for the next four weeks. As the Movember Foundation website notes, “Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days.”Continue reading...
Posted by Shirley Brady on September 16, 2010 06:00 PM
• Former HP CEO Mark Hurd made his public Oracle debut today on the brand's quarterly earnings call.
• BlackBerry owner RIM's quarterly earnings saw a surge in profit but fewer subscribers than expected.
• Continental and United shareholders will vote on the merger tomorrow. American Express announces end-date for Continental's OnePass frequent flyer program.
• Fiat shareholders approve plans to separate businesses.
• Ford rises higher than any auto brand in the S&P 500.
• Ivana Trump sues to protect US trademarks.Continue reading...