Posted by Dale Buss on May 23, 2013 09:15 AM
PepsiCo rethinks soda pricing strategy in the US.
Discovery plans to launch online video network.
Sergio Garcia catches serious heat from sponsors Adidas, TaylorMade after Woods "chicken" comment.
Borders customers are stuck with their gift cards, judge rules.
ESPN layoffs show network's vulnerability.
Equal sweetens its look.
Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.
GE weighs selling off large parts of financing arm.Continue reading...
Posted by Dale Buss on May 20, 2013 09:17 AM
Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.
Buick Motor Co. celebrates 110 years.
P&G launches major review of its advertising ROI.
Actavis acquires Warner Chilcott in $5 billion pharma deal.
Billabong sees brand value drop after failed buyout attempts.
Campbell Soup meets high earnings hopes.
Chrysler quality now rivals Toyota, exec claims.
DirecTV considers bid for Hulu.
Domino's debuts DVD that smells like pizza.
GM accelerates financial and operational streamlining, CFO says.
Google may allow branded apps for Glass.Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
chew on this
Posted by Dale Buss on May 14, 2013 06:36 PM
With American consumers stubbornly reluctant to spend any more of their family budgets on fast food these days, major QSR chains have been struggling with how to get them to loosen their pursestrings a bit. A lot of the brands' emphasis has been on broadening "value menus" that provide a lot of food for relatively little cash.
But chain executives also know that there's nothing to get the digestive juices of fast-food customers flowing like new products. They look at Taco Bell's success over the last year or so with Doritos Locos Tacos and understand that boffo store traffic and renewed sales momentum may be just a hit product or two away.
And another thing: If there's a "day part" and an associated menu that the brand has under-exploited, that could comprise a significant new opportunity as well. Again, look at what Yum's Taco Bell brand has done in trying out breakfast.Continue reading...
Posted by Dale Buss on May 14, 2013 09:26 AM
BMW is investing 3 billion euros in EVs and marketing.
AP execs outraged over government probe of phone records.
Sony is targeted for breakup by American investor.
Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.
Amazon workers go on strike in Germany.
BNP Paribas eyes mobile and online banking.
Citibank says "no fees" means "never."
Coach approached Tory Burch about a deal.
Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...
chew on this
Posted by Dale Buss on May 2, 2013 07:06 PM
Taco Bell is trying to re-establish its "value" chops with America's fast feeders with a new "$1 Cravings Menu" that re-tethers the brand to the magical single-greenback pricepoint; it's being tested now in Kansas City and Sacramento, and a national rollout this summer is in the cards.
The brand also promises more limited-time offerings such as the 99-cent Beefy Crunch Burrito that it is bringing back on May 23.
Taco Bell marketers believe the chain is getting squeezed out of consumers' minds by all the added buzz in the QSR industry these days about new "value-menu" plays by McDonald's and other giants, as the entire business struggles to get the cash-strapped American consumer back in an eating-out mood.
"There's been a lot of press on a lot of brands choosing to bring out value menus," Brian Niccol, Taco Bell's chief markerting and innovation officer, said on a conference call with reporters Thursday. "We think about that completely differently: Shame on us if what we have to do is create a 'value menu,' because at Taco Bell, in the end, the whole menu is 'value.'"Continue reading...
Posted by Dale Buss on May 2, 2013 09:12 AM
DreamWorks acquires Awesomeness TV, a YouTube teen network.
Walmart retools e-commerce and mobile.
Facebook says 30 percent of revenue now comes from mobile ads.
Boeing moves to upgrade popular 777 passenger jet.
Bud Light launches Music First initiative.
CBS scores big from Super Bowl ad revenues.
Cablevision adds Glenn Beck's network.
Del Taco emphasizes freshness of its food in campaign.
Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...
chew on this
Posted by Dale Buss on April 16, 2013 02:24 PM
Thanks to the efforts of a handful of entrepreneurs, American fast food is moving from a form of nutritional epithet to add an entirely new dimension: a fledgling business model that uses the quick-serve platform to get better-for-you fare into the mouths of more willing consumers.
At the same time, not to be outdone, traditional fast-food chains are tacking heavily into more nutritional fare after several years of more or less playing at it. Taco Bell, for instance, has just announced its strategy to offer healthier menu options, while McDonald's is veering more deeply into wraps.
LYFE Kitchen is probably the best known of the cluster of promising better-for-you startups which also includes Clover, Veggie Grill, Tender Greens and Native Foods Cafe. New York Times Magazine writer Mark Bittman chronicled some of what these brands are doing.
"After the success of companies like Whole Foods [and] Annie's and Kashi, there's now a market for a a fast-food chain that's not only healthful itself, but vegetarian-friendly, sustainable and even humane," he wrote. "And, this being fast food: cheap.Continue reading...