Posted by Abe Sauer on November 8, 2012 11:12 AM
President Obama's "Four more years" victory tweet has become the most retweeted tweet in the history of tweets (sorry, Bieber). Attached to Obama's historic tweet, a photo of the First Lady, arms thrown around the president, who wears rolled-up sleeves and a wristwatch. But what watch?Continue reading...
Posted by Shirley Brady on March 22, 2012 08:50 AM
Alexander McQueen brand expands to bespoke tailor on London's Savile Row.
American Airlines parent AMR reportedly eyeing bankruptcy court to void union contracts.
Angry Birds Space lands.
Apple antitrust suit would impact Amazon book monopoly.
Associated Press picks CEO successor.
AT&T reinvents the steering wheel.
Benihaha becomes target of takeover bids.
China factory activity shrinks in March.
Datsun revival seen as Nissan strategy not to devalue Infiniti.Continue reading...
Posted by Mark J. Miller on October 6, 2011 02:01 PM
Before pro golfer Tiger Woods had a bizarre car accident outside of his Florida home late in 2009 and it was discovered that he had a slew of mistresses, which led to his divorce (and him handing over $750 million and custody of his kids to his ex-wife), he used to make quite a few bucks just smiling for the camera as well as using or wearing various products.
Woods made about $90 million annually through such corporate sponsorships as AT&T and Gillette and a major chunk of that disappeared when the sordid facts of his various affairs began to leak out. Since then, of course, Woods hasn’t won a big tournament and has fallen out of the top 50 golfers worldwide list for the first time since 2006.
But his corporate-sponsor comeback is now underway. Sure, he signed a deal to represent a Japanese muscle-rub company earlier this year, but now the big names are starting to come out. Well, OK, one big name: Woods has just signed on to rep Rolex, marking the return of the luxury watchmaker and A-list brands to Team Tiger.Continue reading...
week in review
Posted by Michael Waltzer on August 12, 2011 04:30 PM
Our most-read blog posts of the past week include Coca-Cola's New Freestyle Machines, The U.K. Riots, Tiger Woods, and more:
#1 Coca-Cola Expands Futuristic Freestyle Machines
#2 U.K. Riots: The Revolution Will Be Twitterized
#3 The Sole of a Brand: Louboutin Fails to Convince NY Judge to See Red
#4 Bud Refresh: The King of Beers Puts on a Bowtie
#5 Tiger Woods Loses TAG Heuer, Gains Nike Vote of Confidence
#6 T-Mobile Not Feeling Pretty in Pink as AT&T Merger Drags On
#7 Pharma's Social Challenge; or, What Pfizer Learned From Its Facebook Hack
#8 Viral Video of the Week: Nissan's Damned Pony Jingle Will Haunt Your Dreams
#9 Rise of the Planet of the Apes Shows Why Hollywood Goes Ape for Apple
#10 Auto Erotica: Girls Produce Best Ford Mustang Ad of the Year
Posted by Mark J. Miller on August 8, 2011 03:00 PM
Mister Rogers tried to draw attention to the fact that he was changing his shoes but he never could quite get us all to pay that much attention.
Woods not only returned to the competitive circuit this past weekend at the WGC-Bridgestone Invitational after a few months of rehabilitating from the knee and Achilles injuries he suffered in the first nine holes of the The Players tournament in May, he wore a new pair of shoes, according to Golf365.com.
Tiger’s new footwear comes, of course, from the sponsor — Nike — that has stuck with him through his good times, his extremely bad-behavior times, and his sad times as his family broke apart due to his misbehavior with numerous mistresses.
While he was busy finishing 37th at Bridgestone, Nike putter in hand, news came that another sponsor was cutting him loose. Luxury watchmaker Tag Heuer won’t be using Woods as a spokesman anymore, his agent confirmed to Bloomberg News, after downscaling its relationship following his marital implosion.Continue reading...
Posted by Chana Mayefsky on August 8, 2011 09:00 AM
Tiger Woods loses $10 million Tag Heuer endorsement deal.
Groupon addresses accounting complaints as rivals fall by wayside.
Verizon hit by strike action affecting 45,000 workers.
Airbnb continues beefing up security.
Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.
American Apparel expands ASOS partnership.
Bank of Scotland launches integrated campaign.Continue reading...
Posted by Shirley Brady on July 26, 2011 06:30 PM
Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.
American Apparel partners with eBay.
Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.
Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?
Facebook launches new portal to help brands better target their marketing.
FOX narrows window on free streaming of network programming, with Dish Network first to sign on.
Google targets small business ad market, while interest in Hulu raises speculation.
Kraft begins global pitch for Trident.Continue reading...
Posted by Mark J. Miller on June 30, 2011 07:00 PM
Golfer Tiger Woods once pulled in “an estimated $100 million annually” just on endorsement deals, according to the Wall Street Journal, but those numbers have dropped since a 2009 sex scandal that left him divorced and $750 million poorer, according to FOX News.
Some companies that Woods endorsed, such as Accenture, AT&T, and Gatorade severed ties with him after the scandal, but it’s hard to feel sorry for the 35-year-old golfer, who still brings in an annual paycheck from Nike, Electronic Arts, TAG Heuer, Upper Deck Co., and TLC Laser Eye Centers for endorsing their products and services.
And now you can add one more endorsement deal to that list for Woods, who's currently sidelined by a knee injury: the Vantelin Kowa heat rub for joint and muscle pain, produced by the pharma arm of Japan's Kowa Group.
Wait: Tiger Balm wasn't interested?Continue reading...