personal brands
Posted by Abe Sauer on June 4, 2012 10:35 AM
"巴黎,我来了" Translation: "Paris, Here I come."
That was the message Li Na posted on her Facebook page on May 25th. The message captioned a photo of a blue sky, likely of the view from her flight. On June 4th, as news of China focuses on, let's say, less proud moments, Li Na will challenge to make the quarterfinals for the French Open, the grand slam event she won last year. It was a single championship win that put $42 million in endorsement deals in her pocket and made Li the second highest earning female athlete in the world.
Ah, pity Michael Chang.Continue reading...
More about: Li Na, Sports, China, Athletes, Personal Brands, Sponsorships, Nike, Mercedes-Benz, Taikang, Facebook, Tennis, French Open, London 2012, Olympics, Michael Chang, Jeremy Lin, Li Ning, Yao Ming, Linsanity