Interbrand IQ: The Best Asian Brands Issue

rss

celebrity brandmatch

Serena Helps Tampax "Outsmart Mother Nature"

Posted by Stephanie Startz on September 23, 2009 02:18 PM

There's nothing Serena Williams hates more than line judges calling her foot fouls, except for when that time of the month catches her unexpectedly.

Tampax is launching an ad campaign featuring the tennis superstar battling Mother Nature on and off the tennis court, with Williams ultimately "Outsmarting Mother Nature." Continue reading...

More about: , , , , ,

Comments (9) | Permalink

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly
Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein

most viewed posts