Will Product Placement Remain Untangled?

Posted by Abe Sauer on December 6, 2010 04:15 PM

After waiting a week for all the world to see the latest Harry Potter film… twice, Disney's modern day Repunzel tale Tangled took the top spot at the box office. After a string of years of heavy product placement and brand "jokes" in animated films, a trend toward minimalist product placement in animated children's films has become mainstream. Did Tangled continue the trend or did Disney let down its hair and signal a return to onscreen selling?Continue reading...

brand news

In the News: Groupon, Oprah, Pfizer

Posted by Dale Buss on December 6, 2010 09:00 AM

In the News

Amway signs former NFL Super Bowl MVP Kurt Warner.

AOL is mulling a breakup, Reuters hears, followed by a merger with Yahoo.

Borders weighs hedge fund backing of takeover attempt of Barnes & Noble.

China Dandang aims to be mainland's Amazon with US IPO this week.

Cigna faces class-action suit by employees over pensions under ERISA.

Disney tops weekend box office with Tangled.Continue reading...

viral marketing

Hairesy! Disney Goes Viral to Plug Tangled

Posted by Shirley Brady on November 30, 2010 10:00 AM

Disney may be closing the book on animated fairy tales, but with Tangled it's certainly leaving a proud hair-itage behind. The animation studio has announced that it's getting out of the fairy tales business because they don't appeal to boys, but its 50th animated motion picture would have made Walt proud (besides being in CGI, that is).

Although it failed to trump the penultimate Harry Potter film, Tangled (which was renamed from the too-girly Rapunzel before it opened) set a US box office record this past weekend by posting the second-biggest Thanksgiving opening ever at $69 million. 

That success may have been due, in part, to parodies produced by Disney's marketers to make their final princess project more hip (and Shrek-like).Continue reading...

brand news

Brands to Watch: Bing, Disney, Microsoft and more

Posted by Caroline Smith on November 29, 2010 06:00 PM

Brands to Watch

Apple's iPad eats into global PC market.

Big East conference adds Texas Christian University in 2012.

Bing search trends: The Year of the Kardashian (even as sisters cut ties with prepaid credit card).

British Airways and Iberia agree to £5bn merger amidst strike action.

Cadillac returns to PGA sponsorship following two-year break.

Clinique tops L2 Digital IQ study on beauty.

Disney may make Tangled its last animated fairytale feature.Continue reading...


Brandcameo Product Replacement Quiz Gets You to The Greek

Posted by Abe Sauer on November 24, 2010 05:00 PM

Time for a special holiday edition of Brandcameo's Product Replacement Quiz. Is your cinematic recall good enough to name these three prominent product placements from this summer's hit comedy, Get Him to the Greek? Take our quiz after the jump.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia